February
10
February
10
If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...
January
27
January
27
I wish I started blogging sooner. That's one regret that most online marketers share, myself included. Why? Blogging has a unique ability to grow and nurture an audience of interested consumers. Many thought leaders today have become well-known because of their blogs.  What I'm abou...
January
25
January
25
Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...
January
17
January
17
  As a 21st-century car dealership, it's important to understand that content marketing isn't going anywhere. It's the way of the future. If you've ever caught yourself wondering why it's so important, consider that you've been touched by someone else's content mar...
January
10
January
10
If you've ever wondered what you can do to enhance your search engine ranking, pay attention. There's something online called citations, and you want them.  Why? Citations are an online reference to your dealership name, business address, and phone number. Google uses them to evaluat...
January
02
January
02
It's a new year and you're ready to start marketing your dealership. There's just one problem. The term "online marketing" is the fastest way to get a room full of dealers to scowl and gnash their teeth. For some reason, the thought of online marketing renders this uncontrollab...
December
20
December
20
Headline writing is an artform. But it’s also an important element of the copywriting realm that many people don’t think twice about. Remember the good old days of writing a university paper and slapping a title on that had enough to do with your topic for a solid B+? If you really wante...
December
02
December
02
The struggle is real. There's this problem in the automotive industry that keeps getting swept under the rug. For some, it's under the rug intentionally. For others, there isn't another place for it. It's a real problem, one that causes much debate.   When Things are Good, I...
November
10
November
10
Why Your Website Should be Consumer-Friendly, Not Dealer-Friendly As humans, we have a tendency to think that other people like what we like, but that’s not always the case. Some of us play video games and watch cat videos, while our friends play football and watch trash TV. That’s okay...
October
28
October
28
What’s big, bright and probably completely useless? If you guessed homepage sliders, you are correct. That’s right folks, today we’re going to tackle one of the most popular requests we receive from our clients and the controversy associated with it. Read on to learn about the pros...
October
13
October
13
A good, hard look at the ten best attributes of any business website.  Advertising and social media, if done correctly, can produce incredible results for your business. At some point or another, many business owners choose to build a custom website to accompany and promote their products and ...
October
07
October
07
Our top five tips on how to write emails that people will actually read. Newsletters are a great way to build and maintain relationships with clients. They help establish a connection and keep you front of mind. While the benefits of a regular newsletter are clear, a poorly performing newsletter is...
September
30
September
30
Most of the dealerships we encounter these days seem to have some type of Internet Manager. Every dealership is different, so why play by the rules? We’re going to throw down both sides of this debate to help you decide if your dealership needs an Internet Manager, some agency partners you tru...
September
20
September
20
Sluggish? Unsteady? Disoriented? No—not you, silly. Your website! Much like a balanced diet and regular exercise, making healthy choices for your digital storefront will dramatically improve its performance. Often, the assumed remedy is a cosmetic design change or the laborious migration from ...
September
09
September
09
  Since July 1, 2014, small business owners and email marketers alike have been following the Canadian Anti-Spam Legislation (CASL) implementation timeline. As the July 1, 2017 deadline approaches, many are wondering if they have taken the necessary steps to become compliant.  Because we...
September
02
September
02
READING TIME: 5 MIN If you like the idea of having a car dealership blog but are struggling to come up with topics or ideas, you're not alone. There's a good reason why more dealers aren't blogging, and that's because it's not easy. It takes a lot of planning and hard work, but ...
August
12
August
12
With over 500 million monthly active users, it's no secret that Instagram is a powerful tool for building your personal brand or the brand of your dealership.  At its core, Instagram is much more than a place for you to blast out irrelevant images about how awesome you think you are or wha...
July
07
July
07
Before we get into this, can you just take a quick minute to bask in the glory of that dude's manliness? I mean, that is one heck of a beard... It would make Travis Lindenmoyer proud enough to sing "I will Always Love You" by Whitney Houston at the top of his lungs... Okay, moving on....
June
29
June
29
How? That's probably the number one question I get when sharing ideas about how dealers and car sales professionals can dominate the market. With over 300,000 car salespeople in North America, there seem to be very few who are crushing it. That doesn't have to be the norm, however. Accordi...
June
21
June
21
Editor's note: This post has been revamped and refreshed to display 2017 Social Media image sizes. We've also added some content to make the information in this post more accessible.  Nothing says 'scroll faster and ignore' on social media than pixelated or blurry images. Since...
May
24
May
24
Is it possible to generate a return-on-investment from social media? Chances are if you're reading this post, you've asked that question once or twice before. The short answer is: Yes. Of course, you can. Given the right systems are in place, you can track the ROI of almost any action. Sinc...
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