January
17
January
17
  As a 21st-century car dealership, it's important to understand that content marketing isn't going anywhere. It's the way of the future. If you've ever caught yourself wondering why it's so important, consider that you've been touched by someone else's content mar...
January
10
January
10
If you've ever wondered what you can do to enhance your search engine ranking, pay attention. There's something online called citations, and you want them.  Why? Citations are an online reference to your dealership name, business address, and phone number. Google uses them to evaluat...
January
02
January
02
It's a new year and you're ready to start marketing your dealership. There's just one problem. The term "online marketing" is the fastest way to get a room full of dealers to scowl and gnash their teeth. For some reason, the thought of online marketing renders this uncontrollab...
December
20
December
20
Headline writing is an artform. But it’s also an important element of the copywriting realm that many people don’t think twice about. Remember the good old days of writing a university paper and slapping a title on that had enough to do with your topic for a solid B+? If you really wante...
December
02
December
02
The struggle is real. There's this problem in the automotive industry that keeps getting swept under the rug. For some, it's under the rug intentionally. For others, there isn't another place for it. It's a real problem, one that causes much debate.   When Things are Good, I...
November
10
November
10
Why Your Website Should be Consumer-Friendly, Not Dealer-Friendly As humans, we have a tendency to think that other people like what we like, but that’s not always the case. Some of us play video games and watch cat videos, while our friends play football and watch trash TV. That’s okay...
October
28
October
28
What’s big, bright and probably completely useless? If you guessed homepage sliders, you are correct. That’s right folks, today we’re going to tackle one of the most popular requests we receive from our clients and the controversy associated with it. Read on to learn about the pros...
October
13
October
13
A good, hard look at the ten best attributes of any business website.  Advertising and social media, if done correctly, can produce incredible results for your business. At some point or another, many business owners choose to build a custom website to accompany and promote their products and ...
October
07
October
07
Our top five tips on how to write emails that people will actually read. Newsletters are a great way to build and maintain relationships with clients. They help establish a connection and keep you front of mind. While the benefits of a regular newsletter are clear, a poorly performing newsletter is...
September
30
September
30
Most of the dealerships we encounter these days seem to have some type of Internet Manager. Every dealership is different, so why play by the rules? We’re going to throw down both sides of this debate to help you decide if your dealership needs an Internet Manager, some agency partners you tru...
September
20
September
20
Sluggish? Unsteady? Disoriented? No—not you, silly. Your website! Much like a balanced diet and regular exercise, making healthy choices for your digital storefront will dramatically improve its performance. Often, the assumed remedy is a cosmetic design change or the laborious migration from ...
September
09
September
09
  Since July 1, 2014, small business owners and email marketers alike have been following the Canadian Anti-Spam Legislation (CASL) implementation timeline. As the July 1, 2017 deadline approaches, many are wondering if they have taken the necessary steps to become compliant.  Because we...
September
02
September
02
READING TIME: 5 MIN If you like the idea of having a car dealership blog but are struggling to come up with topics or ideas, you're not alone. There's a good reason why more dealers aren't blogging, and that's because it's not easy. It takes a lot of planning and hard work, but ...
August
12
August
12
With over 500 million monthly active users, it's no secret that Instagram is a powerful tool for building your personal brand or the brand of your dealership.  At its core, Instagram is much more than a place for you to blast out irrelevant images about how awesome you think you are or wha...
July
07
July
07
Before we get into this, can you just take a quick minute to bask in the glory of that dude's manliness? I mean, that is one heck of a beard... It would make Travis Lindenmoyer proud enough to sing "I will Always Love You" by Whitney Houston at the top of his lungs... Okay, moving on....
June
29
June
29
How? That's probably the number one question I get when sharing ideas about how dealers and car sales professionals can dominate the market. With over 300,000 car salespeople in North America, there seem to be very few who are crushing it. That doesn't have to be the norm, however. Accordi...
June
21
June
21
Nothing says 'scroll faster and ignore' on social media than pixelated or blurry images. Since social media plays an influential role in maintaining brand consistency, your dealership can't afford to convey the wrong message online, especially since that's where most of your consumer...
May
24
May
24
Is it possible to generate a return-on-investment from social media? Chances are if you're reading this post, you've asked that question once or twice before. The short answer is: Yes. Of course, you can. Given the right systems are in place, you can track the ROI of almost any action. Sinc...
May
19
May
19
The team at Google Analytics has recently rolled out a brand new report to their Audience suite that will help you understand your site visitors with clarity. The new User Explorer report provides step-by-step action data that can help you understand what users are doing while on your website. In s...
May
06
May
06
By now it should be no secret that SEO is alive and well. In fact, it's more important than ever when trying to increase visibility online. Ranking on Google has always been a bit of a mystery. There are over 200 ranking factors that webmasters need to consider when working on a website, but no...
April
19
April
19
When it comes to ranking your website, the topic of Search Engine Optimization has always been somewhat vague. Though we've had a list of ranking factors to consider, Google has never been upfront about what the top considerations are. When the list tops 200 factors, things tend to get a little ...
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