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If you like the idea of having a car dealership blog but are struggling to come up with topics or ideas, you're not alone. There's a good reason why more dealers aren't blogging, and that's because it's not easy. It takes a lot of planning and hard work, but it is doable, especially when you have plenty of ideas to work with.
Blogging does pay off, though. It's one of the best ways to build relationships of trust and grow an audience that thirsts for your subject matter expertise.
Consumers are going online every single day to research your products and services. Their research helps shape the purchase decision. The name of the game is to give them the information they are looking for as quickly and efficiently as possible.
That's why we've come up with this list of automobile blog ideas that you should definitely consider when you're ready to start blogging for your store. The trick is to make your car blog post topics as shareworthy as possible.
1. FAQs post
As a dealership, you're likely getting asked the same or similar questions all the time. Take note and answer them through a blog post. You can create different categories based on departments (e.g., parts, service, finance, sales, etc.)
2. Community Events post
Get involved in the community by helping promote and talk about community events. These posts are typically time sensitive but can generate a high amount of local traffic to your site. After the event is over, you can write a follow-up review post of the event.
3. Response posts
There is no shortage of opinions on the internet. Response posts are an excellent way to leverage existing content online and offer your two cents.
4. Comparisons post
What's the difference between car A and car B? You already know that people are online searching for this exact question. Why not answer it through a blog post?
5. Checklist post
What can we say? People love checklists. Especially if it helps them achieve something desirable. You could create something simple like a checklist that walks your readers through a routine vehicle safety check before driving.
6. ‘How To’ post
How to posts are going to generate a ton of traffic to your blog if they are about topics that people care about. These posts could range from 'how to sync Bluetooth with my device' to 'how to check my credit score'.
7. Behind the Scenes post
There is something about a 'behind-the-scenes' look that appeals to the voyeuristic appetite that most human beings share. These posts are a great way to give your audience a transparent look at what happens in the places of your store that nobody else can see. Though not a promotion post, there is a subtle promotional element to giving a natural look at your store, processes and desire to serve that will draw in an audience.
8. Series post
Consider taking part of your store, product or service and breaking it out into bite-sized chunks of information. For example, if you were talking about a vehicle, you could write a series of posts that cover its technical, safety, economy, comfort, competitive features.
9. Best of post
Using Google Trends, you can identify the most viral or popular content on the web (related to your industry) and write a post that compiles all the links together in one place. Remember, it's not about creating new content, it's about making it as accessible and easy to consume as possible.
10. Prediction post
Who doesn't like a good prediction? What are your thoughts about what's happening with your vehicle lineup? Will the concept cars from 5 years ago get produced?
11. Speculation post
We see speculation posts all the times when it comes to technology. Everyone loves speculating about the new features in the next Android phone or iPhone. There are automobile enthusiasts who get equally excited about new features in the upcoming vehicle lineup, so why not talk about it?
12. Reaction post
Reaction posts are an excellent way to embed, link, or reference breaking news and then share your reaction to it. Opinions are always highly readable and share worthy.
13. Review post
From parts and service to finance and sales, there is a plethora of products and services that you can give an honest, unbiased review of. The trick to review posts is just that. Talk about the good, the bad, and the ugly and your audience will appreciate your information so much more.
14. Contest or Giveaway post
Whenever there's a contest or giveaway at your store, you should be blogging about it. Share details about how to enter and qualify, and what the rules of the giveaway are. Case in point, people LOVE contests and giveaways.
15. Community engagement post
It's time to start branching outside of the four walls of your store and start building relationships and affinity with other local businesses. Similar to community events post, this post is where you highlight other local businesses in your community. For example, you might write a post about the top 5 burger joints in town. Those business owners will likely share the link and just like that, you have traffic coming to your blog.
16. Should Ask (SAQ) post
Similar to a FAQ, the SAQ (or Should Ask Question) is a post that outlines the questions that consumers should be asking with the associated answer.
17. Enthusiast post
From Corvettes to Tesla's, there are plenty of automobile enthusiasts who are always looking for more content to consume. Whether you are a sports car or rally car dealer, you should consider posting regular content that appeals the enthusiast audience.
19. List post
This very post is a list post, and it works for all the reasons you decided to click the link and start reading it. Everyone loves a good list.
20. Mythbuster post
You've likely heard a few myths about your products and services out there. Use the Mythbuster post to explain why the myth is bunk.
21. Picture of the week post
Share a cool picture that you or your staff have taken and write a commentary about it.
22. Content Aggregator post
I've mentioned leverage already existent content, and that's what the content aggregator post is all about. These posts are helpful because you can use content that is already being shared and talked about. It's important to link back to the source of the content though so that you're not getting penalized for plagiarism.
23. Company update post
What's new in your store? What's exciting? Who are the new hires? What processes have you changed to make the buying experience more enjoyable? Share them all!
24. Holiday post
This is not about religion, belief, faith or anything of that nature. Wishing your audience the best at the holidays shows your humanity. They may not get a ton of comments, but they will help people remember that you're not a robot, and that's a bonus in my books.
With these 24 car blogs topic ideas at your fingertips, you should never run out of things to blog about.
Perhaps the most crucial element of blogging is not to be over promotional. Keep it real. Meet your audience where they are instead of trying to force them into the 'buyer' bucket, and your blog will continue to turn the eyes of high-quality people to your website for the long-term.
What did I miss? What have you been blogging about that is getting a good response?
Michael is the CEO and fearless* leader at FlexDealer. An enthusiastic team chearleader and defender of transparent business practices, he relishes long motorcycle rides and big ideas. As a bestselling author and keynote speaker, Michael works with dealerships of all sizes as well as fortune 100 and 500 companies to rise above the clutter and dominate the web. When he's not playing 'dad' to three crazy kids, he's shooting the breeze with industry leaders on his internationally-embraced podcast, The Dealer Playbook.
(* notwithstanding large insects)
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