Also known as ‘pay-per-click,’ paid search is when you pay to place ads on search engines like Google or social networks like Facebook. Typically, you only pay when your ads get clicked by interested people which creates a more predictable and scalable way to generate traffic and leads online.
Aside from only paying when someone clicks your ad or the ability to control ad budgets in real-time, paid search is a powerful way to target the right audience at the right time and in the right place. For example, Facebook has partnered with the three largest data providers in the world. That means you have access to user behaviour data that you can leverage to make sure your ads are placed in front of the most qualified customers.
In a similar way, you’ll be able to get top placements on Google so that more customers can find you based on their searching patterns.
Do you feel like you could be getting better results for what you’re spending? Our incoming dealer partners typically waste countless dollars because of automated or poorly structured ad campaigns. FlexDealer specializes in turning things around so that your money goes further and helps you reach your target growth rates.
Our proven and economically sound paid search process will connect your dealership with qualified car shoppers. We do this by aligning search intent and audience targeting with your business goals.