Google Vehicle Ads (formerly Google Vehicle Listing Ads) put your inventory directly into Google Search Results with dynamic vehicle photos and direct links back to the live piece of inventory on your dealership website. They turn SERPs (search engine results pages) into live shopping portals and place your inventory in front of the most qualified car shoppers.
VLAs directly challenge classified sites like AutoTrader and CarGurus by making the discovery of relevant used vehicles easier for car shoppers than ever before. Your store will see incredible benefits from getting your inventory approved early on.
In the past, shoppers have searched for vehicles that they’re looking for, near them, and been met with classified sites that have both accurate and inaccurate matches to the vehicle they’re searching for and where to find it.
No more: Google VAs put the relevant inventory of participating dealers front-and-centre with engaging paid placements that convert to website leads.
Shoppers land on typical marketplaces with little consistency or relevance to their terms. When they’re clicking on a VLA, they’re clicking to your site for the exact vehicle they want to find.
Unlike traditional classified sites and paid placements, VLAs show your real-time inventory to users when they’re looking for it in the discovery phase of their buyer’s journey.
We take care of feed creation + set-up, as well as working with Google to have your Ads account whitelisted. From there, we consistently send out your inventory for VLA displays.
Early results show that VLAs cost up to 80% less, and convert up to 300% higher than standard search campaigns.
Whit Norrad, Client Strategy Director