google vehicle listing ads
vehicle listing advertising

What Are Google Vehicle Ads?

Google Vehicle Ads (formerly Google Vehicle Listing Ads) put your inventory directly into Google Search Results with dynamic vehicle photos and direct links back to the live piece of inventory on your dealership website. They turn SERPs (search engine results pages) into live shopping portals and place your inventory in front of the most qualified car shoppers.

VLAs directly challenge classified sites like AutoTrader and CarGurus by making the discovery of relevant used vehicles easier for car shoppers than ever before. Your store will see incredible benefits from getting your inventory approved early on.

In the past, shoppers have searched for vehicles that they’re looking for, near them, and been met with classified sites that have both accurate and inaccurate matches to the vehicle they’re searching for and where to find it.

No more: Google VAs put the relevant inventory of participating dealers front-and-centre with engaging paid placements that convert to website leads.

Why Google Vehicle Listing Ads?

warm qualified leads

Warm + Qualified Vehicle Leads

Shoppers land on typical marketplaces with little consistency or relevance to their terms. When they’re clicking on a VLA, they’re clicking to your site for the exact vehicle they want to find.

increased inventory visibility

Increased Inventory Visibility 

Unlike traditional classified sites and paid placements, VLAs show your real-time inventory to users when they’re looking for it in the discovery phase of their buyer’s journey.

no manual uploads

No Manual Uploads

We take care of feed creation + set-up, as well as working with Google to have your Ads account whitelisted. From there, we consistently send out your inventory for VLA displays.

better performance

Better Performance Than Standard Search Campaigns

Early results show that VLAs cost up to 80% less, and convert up to 300% higher than standard search campaigns.


How much does it cost?

Similar to our other digital ad services, we work with a flat-rate management fee of $399 per month. This covers the initial setup, maintains our technology, keeps everything online and running smoothly, technical support, a dedicated ads manager, and your dedicated account manager.

How can my dealership get Google VLAs?

To get your VLAs listed with Google, the below items must be provided to and/or managed by a Google Trusted Partner:

checkmarkInventory feeds
checkmarkGoogle Merchant Centre Account
checkmarkGoogle Ads Account

What do you do with my ad dollars?

Your ad dollars go directly to the source. We do not take a percentage of ad spend. That’d be gross.

How much should I spend on VLAs?

Depending on the size of your market and level of competition, we recommend an ad spend minimum of $1,000 - $2,000 per month.

Is there a contract?

Nope. FlexDealer believes in offering the best service level possible, which we hope will make you want to continue the partnership.

Have Questions for us? Book a call with me.

Whitney Norrad

  Whit Norrad, Client Strategy Director