Search Engine Optimization

Make it easier for your customers to find you in organic search results

magic wand

There’s a trick to SEO, and we have the magic wand

While most dealers want to rank for highly competitive search terms like, “used cars for sale in [location],” there is a better way to increase your visibility online. Show up for terms that your target customer is actually searching for.

The trick is to focus on your customer’s interests; to solve their problems and answer their questions. In essence, the best way to optimize your dealer site is to do just that - optimize it for what will be most useful to your customers, not what tickles your vanity.

of people never scroll past the first page of search engines


Why is SEO important?

If you don’t show up in search results, how will online car shoppers know you exist? They won’t have the opportunity to do business with you if they can’t find you.

There are over 3.5 Billion Google searches every day. Each search represents a real person’s quest for information (answers, solutions, etc.). When you show up for relevant searches, more of the right customers can learn from you, not your competitors.


We do this:

Audit your existing website optimization and identify opportunities

website traffic

Which does this:

Helps us create an optimized experience for mobile and desktop users


Gives you this:

Search engine ranking based on your customers' interests

mobile search

Mobile-centric search optimization

More Google searches happen on mobile devices than on desktops in 10 countries including the U.S. and Japan (Google, 2015). We’ll help make sure your website provides relevant information in a way that is appealing to both mobile and desktop users.


of people perform some type of online research before making a large purchase.

supply and demand graph

Automotive SEO is about supply and demand, and that’s why it works

Car shoppers today have an insatiable appetite for information, not sales pitches. You are in a unique position because you now have the most promising opportunity to supply the demand. Nobody produces information (content) designed to attract car buyers like FlexDealer.

From content, graphics, and PPC to brainstorming on marketing campaigns, FlexDealer has been a true partner!”

Jarrett Moore
Sales & Marketing Manager
Somerville Hino

Why Choose FlexDealer?

Something powerful about the way FlexDealer does search engine optimization is that it works no matter what website platform you have. From Strathcom and Convertus to eDealer, Dealer eProcess, and Dealer Inspire (and all the rest) - we can help make your website more visible to the highest-quality car shoppers in your market.

In fact, FlexDealer CEO, Michael Cirillo is one of the most sought after marketing experts in the industry and he wrote a book showing you how it’s done. Get a free copy.

No spam ever.