April 21, 2015 is right around the corner and many dealers are starting to panic about the impending 'Mobilegeddon'. The new mobile search algorithm from Google is about to roll out.
I've been receiving emails on a weekly basis from dealers asking if their site is going to be okay.
But this new algorithm shouldn't come as a surprise. Google has been recommending an enhanced mobile experience for quite some time now.
Before I get into what you need to know about Google's mobile algorithm, here is something to consider.
SEO is not dead.
I've seen this as an emerging topic online. Some people are suggesting that SEO is a dying practice.
The push of this new algorithm suggests otherwise.
SEO is alive and is necessary more than ever...especially automotive SEO.
With that in mind, let's take a look at some SEO trends to keep track of in 2015.
Since Google is getting ready to roll out the 'Mobilegeddon' update on April 21st, this is something to keep in mind.
Back in 2014 it became increasingly clear that Google was making strides toward a mobile-centric SEO ecosystem.
We have also seen Google penalizing sites that generate errors on mobile devices.
But Google's aim isn't to make you suffer (unless you suck). Google provides plenty of tools for Webmasters to make sure their sites are in line with Google expectations.
Google's Mobile-Friendly Testing tool is a simple way to see how your website stacks up on a mobile device. If your site is mobile-friendly, this page will let you know.
Up until now, using the terms content marketing and SEO were often interchangeable.
The overlap between the two is massive, which makes sense.
But moving forward, you're going to see the two find their happy little homes in the virtual landscape. SEO will encompass more of the technical components of online marketing, while Content Marketing itself will be the main driver of search engine rankings.
Of course SEO will continue to serve as an important element of content marketing, but dealership's that focus only on technical SEO will fail.
Yes, keyword research will still be important.
Correct - meta tags, indexing and penalty issues will still be crucial.
But those are aspects that need to be included in a solid content marketing strategy. Your dealership needs a strong content marketing plan to gain visibility of high quality buyers.
With the recent death of Google+ Authorship, Google is now placing more emphasis on social signals from Twitter and Facebook.
For several years, SEO experts have debated whether social signals have influenced search rankings.
All the speculation was put to rest in Bloomberg Business' recent report.
According to Bloomberg, Twitter and Google struck a deal to include users tweets in Google search results.
This is a mutually beneficial relationship where Twitter's 140 character tweets will begin to show up in SERPs.
SEO is more than just trying to get your site to show up though.
That's where Social Media can really shine for you. If you use social media to build relationships, you will have a greater ability to keep yourself or your dealership at the forefront of consumers' minds. When it comes to SEO, staying ontop of what's working or not is crucial.
These are a few of the trends that you need to be tracking through 2015.
Doing so will help you keep your dealership infront of high quality vehicle buyers. They will help strengthen the foundation of your automotive digital marketing efforts.
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