How to Set Up a Video Studio For Your Car Dealership

By: Robert Wiesman   |   17 Sep 2015

Setting up a DIY video studio in your dealership can seem like the hardest thing in the world but it really is not.

With the unbelievable results video on the web can deliver to an auto dealership more dealerships and car sales professionals are using video to sell them more cars than ever before.

That is why your dealerships videos need to stand out from the competitions, and the way to do that is by investing in producing quality videos. The way invest in producing quality videos is by investing in a video studio for your dealership.

I have helped many people (including myself) set up their DIY video studio but only after wasting precious time and money on the wrong equipment/resources trying to get things right.

I have been a long time video marketing student of James Wedmore the leading authority when it comes to online video for businesses and entrepreneurs. It was after I enrolled in several premium courses and workshops hosted by James that I started to get the level of positive results from my videos I was looking to achieve.

I learned from James that my video studio was set up wrong so since I learned from James, I think it would make sense that you learn how to set up your dealerships video studio. So let's dive into the steps courtesy of James Wedmore on how you set up your dealerships video studio.

Step #1: Your Backdrop

Solid color backgrounds are the way to go. They make it easy to add text and image overlay to your videos to make them more engaging plus they are pretty easy to execute, and that is key to production. White backgrounds are very popular but require a lot of lights. Darker backgrounds are much easier to execute the right way and look really good. As James says in this video green screen is an option but if all possible stay clear of them. I happen to agree with that. I have used a green screen many times, and it can be a real pain, especially if you have no experience with them. Backgrounds are available all over the net and you can get a background solution from $50 - $100.

Screen Shot 2015-09-15 at 12.50.43 PM

Choosing the right background for your dealerships video studio. via James Wedmore YouTube

Step #2: Your Lighting

A poorly lit video sucks. Do you watch them? I know I don’t. To avoid issues with your lighting purchase a 3 - 5 piece lighting kit. The kit James recommends he uses personally and cost roughly $200 on Amazon. You need to make sure you are turning off the normal lights in your studio when filming and just using your light kit. You also want to use the same kind of bulb in each light. Will keep it consistent and not shadowy.

As James covers in the video, you will need to position one light called your key light at a 45-degree angle to the left of your subject. You then set up another light on the right side of the subject also at a 45-degree angle, called the fill light. James then suggests having another light over your head to fill in any shadows and give your subject depth. Keep in mind if you are shooting on a white background or green screen you will need another two lights on each side of the background also both at a 45-degree angle.

Screen Shot 2015-09-15 at 12.52.11 PM

Setting up your lights for your dealerships video studio. via James Wedmore YouTube

Step #3: Your Camera and Microphone

The first thing James says is you will want to use a tripod with your camera. There are tons of tripods out there just make sure when you pick yours for your dealerships video studio just make sure it extends tall enough. When it comes to your camera for your dealerships video studio, it is easy to get bogged down with choices. I suggest just use what you have. If your lighting is right, and audio is crisp (will get to that in a second) a newer iPhone or Samsung smartphone can get the job done. When you set up your camera and tripod, you will want it to be about 4 - 6 feet from your subject. The type of camera you are using will affect this.

Every dealerships video studio will need a quality audio source because let's face it, audio quality will make or break your videos overall results. In this video, James recommends a lapel microphone, and that is also exactly what I use. Just like a camera, you have several choices for a microphone for your dealerships video studio. A hundred dollars can get you an awesome quality lapel microphone for your dealerships video studio that will consistently crank out killer quality audio for your videos. You get what you pay for in most cases when it comes to a microphone so keep that in mind.

Screen Shot 2015-09-15 at 12.53.21 PM

Setting up your camera and audio source for your dealerships video studio. via James Wedmore YouTube

Time To Wrap It Up

So there you have it three easy steps to set up your dealerships video studio and the best part is you can set up your dealerships video studio on the smallest budget. The easier you make creating quality videos, the more videos you will create and that's the name of the game when it comes to video marketing. Do you have a video studio in your dealership? What equipment do you use? Would love to hear about it in the comments section below. Get your dealerships video studio up and running today and start using the unbelievable power of video marketing to sell you more cars! Check out the full tutorial video by James Wedmore here:

Check out James Wedmore on "The Dealer Playbook" Podcast discussing video marketing strategies and tips for car dealers here.

​