Blogging is one of the most underutilized inbound marketing strategies in the automotive industry worldwide, yet has massive potential to provide serious ROI for car dealers.
There are a few dealers who maintain an active blog, but for the most part, most dealers post once or twice per year. Those that are more consistent use it as another promotion source rather than using it for where it can be most valuable.
When you look outside of the automotive industry, blogging is still one of the most popular and widely used methods of attracting new and returning visitors to your website. From there, the blogger has an increased opportunity to having readers accept relevant offers and convert into leads.
The objective is to enrich and enhance the reader's life by providing them with useful (or shareable) information. When the blogger consistently pumps out great quality content, it encourages their readers to keep consuming their content. In my experience, blogging can be difficult to do.
That's likely why more dealers aren't doing it. From not knowing what to write or not having enough time, there is a variety of reasons why blogging in the auto industry usually sits on the shelf. That's why I'm sharing my five favorite YouTube videos about blogging.
Each of these videos walks through different blog post types. My hope is that after watching these videos you will have some ideas about how you can make blogging for your dealership a regular (and less time-consuming) activity.
After you watch this video, there should be no shortage of blogging ideas for your store. Russ at Digital Marketer is one of the most well-respected inbound marketers on planet earth.
This is one of the best ways to get a high-quality blog post up with little effort. It consists of embedding a video on a topic you like and then writing your reaction to the post. You can agree or disagree, but ultimately the information you share is valuable to your target audience.
There is no shortage of how-to posts that you could come up with. Think of all the FAQs that your customers have about the vehicles they drive. There is an entire blog library sitting there just waiting for you to engage!
A crowdsourced blog post is one of the easiest posts you can do. That's because it involves emailing a question to a few respected people in your niche and waiting for their response. When they respond to your question, you simply paste them in a Q & A style blog post on your website.
Exactly what this blog post is. To do it, you go out and find viral content and aggregate it into a single blog post. You can use tools like Buzzsumo to find out what content is viral and being shared already. There you have it. The Five best videos about blogging. If you found this information valuable, go ahead and share it with someone you think would benefit from it. If you have any questions or comments, sound off in the comments below!