Welcome to FlexDealer’s August Office Hours recap! Each month, we host a virtual fireside chat where we discuss important topics that impact both our clients and the automotive industry as a whole. Our goal is for each call to inspire our clients with thoughtful and relevant discourse that can help make a difference at their dealerships. This month, we decided to change things up and provide some transparency into the Flex brain with a special #FlexFam Office Hours call!
Top Takeaways from August Office Hours
Here at Flex, we are marketers but we are also problem solvers. Our goal is to listen to our client partners, learn about your needs, and find solutions that will help you succeed. In this virtual ‘show and share,’ we asked our FlexDealer team members to highlight recent examples where we’ve worked collectively to transform client feedback into huge wins. Needless to say, it was an exciting call! We hope you feel inspired to bring some of these ideas back to your stores or discuss them with us during your next client happiness call. Take a look at our top five takeaways from August Office Hours!
1.
We’re seeing big wins in Facebook Messenger. Our Campaign Manager shared a recent experience where a client had a huge win while using Facebook Messenger Ads to sell a new truck.
“Using live chats takes down the barrier of needing to chase leads, and gives potential customers instant gratification and one-on-one attention when they’re already in the headspace of purchasing. It’s the perfect way to capitalize.”
This opens many doors to move inventory in new ways for our clients and we’re excited about what the future holds with these new tools. If you don’t know how Messenger can help serve your needs, reach out to the team - we’d love to discuss the benefits for your dealership!
2.
We care about your content. We started off our discussion on content services by highlighting an important statistic: content on social media only lasts for about 24 hours, while the average lifespan of a blog post is closer to 2 years.
Knowing that your content has real staying power pushes our team to develop the best content possible. Our process is to insert ourselves into the customer experience, imagine how content can break down barriers, and deliver that content in a way that helps your website work hard - even when you’re off the clock.
3.
Our clients are doing amazing things in the community. Automotive is so much more than just moving metal. We’re helping people get to their place of work, we’re bringing families together, we’re getting kids to sports practice, and we’re making people’s lives easier. When we see our client partners involved in their local communities, it reminds us of the big ‘why:’ why do we all do what we do?
Ultimately, we are all using our various platforms to help others. The Flex team is motivated to support our clients as best we can so that they can in turn focus on what they do best to help others. It is essentially one big team effort where everybody wins.
4.
We have one of the fastest turnaround times in the industry. We recently had a client who wasn’t happy with the function of a page on their site and had a lot of concerns about how to improve its efficiency. Our teams were able to strategize with the client and completely transform the design of the page to more efficiently generate leads - all within the same day.
“The needs of your business don’t deserve to be put on the back burner. If it’s important to you, it’s important to us. We pride ourselves on quick turnaround times as we work hard to meet your needs.”
5.
We are always developing the best products possible for our clients. Our dealership partners require tech that works to move their products forward. When people arrive at your website, they need to quickly access specific details that get them closer to a vehicle purchase. Our development team has been busy creating new tech that will serve the needs of our dealership partners and bring your inventory to the forefront in a way that’s never been done before. Stay tuned - there is more to come!
Join Us Next Month for FlexDealer Office Hours
If you missed August’s Office Hours, keep an eye on your inbox - all FlexDealer clients will be sent a video recording of this month’s call. We hope you enjoyed this month’s special Flex Team Office Hours, and that it helped you connect with the team behind your web design, paid media, inventory management, and overall creative marketing efforts.
Have a topic or question that you’d like to see addressed during a future call? Don’t hesitate to drop us a line and share your ideas! We want to know about the most relevant topics for your dealership so we can organize an Office Hours experience that best meets the needs of our clients.
If you’d like to attend a future Office Hours call, simply contact us here at FlexDealer to learn more about our creative marketing services and all that we can offer your business!
