Today, many businesses rely on social media for various reasons, but none are more compelling than increased reach. However, you won't achieve your desired reach without running ads. While most social media platforms allow marketers to run ads, Facebook is perhaps the leading platform for social media marketing.
Running ads on Facebook comes with its fair share of challenges, despite the many benefits. Since the industry is still relatively new, many questions are left unanswered. There is a certain degree of a learning curve when you run ads on Facebook, but understanding some basic concepts can help you improve your Facebook ad strategy. Not only that, but you can also avoid making some common mistakes. Such mistakes can eat into your budgets, so you'd do well to avoid them.
This article lists valuable tips to help you run more effective Facebook ads. Read on below to get started!
By far, the most important thing to do is to know your target audience. It doesn't matter whether you're trying to sell a product or promote a service. Neither does it matter whether you're reaching people or gaining clicks. When you don't know the audience you're targeting, you're bound to fail.
To generate high-quality leads, you need to know your target audience. You need to know their demography, location, interests, and so on. Once you know the audience you're targeting, you can customize the message you're trying to convey to them. It's the only way to create a truly effective ad campaign.
A business may have multiple brands, each targeting a subset of its audience. If you're going to run ads targeting such an audience, you need to make sure that they understand which brand they're dealing with. It's even more critical to run social media campaigns for different brands from a single Facebook page.
For example, you might run a campaign on your resort's Facebook page that promotes a new camping trip and new accommodations. At one point, you might even find two campaigns promoting a special discount at the same time. It can confuse the audience, so you need to be clear about everything.
When running ads, you have to make sure that you're setting the right goals. If the goal is to build reach, there's no point in developing a click-through goal. If your goal is to build traffic, there's no point in setting an impression goal.
If you're running ads for SEO purposes, you must set the click-through goal or the conversion goal. You can do the same thing if running ads for email list building. You can also set goals if you're running ads to encourage your audience to make a purchase.
When running Facebook ads, you should always put the user experience first. It's all too common for marketers to prioritize their message over the user experience. Yes, you must make sure that your message is heard, but do it without sacrificing the user experience.
This is perhaps the most important tip of all. To be successful, you need to be consistent. When you're inconsistent, you'll confuse the audience. They won't know what to expect from you, and they won't be in the mindset to respond to your ads. If you’re consistent, you'll build trust with the audience and they'll be more inclined to respond to your ads.
This may seem like a no-brainer, but it's a vital part of any ad campaign. Every ad must have a call to action, or it won't perform as intended. For example, if you're running ads to sell a product, you should stress that people can buy it on the page. If you're running ads to ask for likes, you should tell them to do so on the page, not in the comments.
Facebook ads may be challenging to run, but you can do a few things to improve your strategy. This can pay off in a big way, especially since you can target any niche audience. It's very different from traditional advertising, which is why you should constantly improve your strategy and keep trying new things.
FlexDealer is a digital marketing agency for car dealers. We know that different dealerships have different needs, so our solutions are customized so you'll meet your goals. Reach out today and allow us to develop a strategy for you!