There are so many marketing strategies you can explore if you want to bring your car dealership to the next level, from regular social media engagement, to paid ads on Facebook and Google, to in-store events, and beyond. But most adults prefer email as a mode of communication, so email marketing can help your car dealership get more sales, build up a customer base, and increase your return on investment, not to mention email marketing is a great way to simply communicate and connect with your customers.
Just because email is relatively intuitive doesn’t mean you should do email marketing randomly. Learn more about digital marketing for car dealers in these practical tips below!
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Ensure Your Emails Are Mobile-Responsive
If you have a website that is not mobile-friendly, you can expect it to lose a lot of visitors. The same thing goes over to your dealership’s car email marketing. The email you send should be mobile-friendly, as a vast majority of users turn to mobile for their online experiences these days. It will help improve the effectiveness of your email marketing and help you win more potential customers in the process.
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Create a High-Quality Email List
The email list you create should not be from a random list of email addresses. Some businesses even opt to buy email address lists in an attempt to grow their mailing list quickly, but this can backfire if they are not engaged customers. Your list should grow with the email addresses of people who are interested in your products and business. This could include past customers, people who have entered a draw at your dealership, and service centre customers.
With your email list, you can continuously send your email marketing campaigns to your clients at the right time. You’ll quickly learn how to segment your lists so that the right people are seeing your emails at the most opportune times. For example, you can create a “service centre” segment that receives regular service special emails.
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Add Specialty Data in Your Email Marketing Records
You have to collect data about your customers to send them the correct information. You should aim to know what they like, want, and do not wish to have. With the information you have, you can send out relevant emails that they will enjoy. Making sure you do this can help increase your profits, as you will send out fewer irrelevant or unwanted emails.
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Utilize Email Marketing Automation Tools
One of the most important things you can find is an email marketing automation tool that will help you manage your business. Sending out the same email over and over again will not help you reach your target market.
If you have an automation tool, you can change emails to send out depending on the data you have stored in your email list. Some of these tools are free, and some have to be paid for, depending on their features. One of the most common email marketing automation features is “flows,” which sends scheduled emails based on a series of user behaviours and events. It can be an effective way to keep and transport customers through a sales funnel.
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Create Emails That Are Not Boring
Is your dealership boring? No! So your emails should not be boring either. Use your creativity to make them attractive, engaging, and unique. Personalize them with images and content so that your customers will not get bored by reading the same thing from you. By having emails that catch people’s attention, you’ll be able to communicate your message better, and you’ll have the best chance at maximizing your efforts.
Final Thoughts
Car dealership email marketing is a highly effective marketing strategy. It is an easy strategy to implement and generally allows you to see quick results.
Are you looking for marketing services for car dealers? FlexDealer is a car dealer marketing firm committed to helping businesses like yours achieve their needs and goals through a personalized marketing strategy. Schedule a one-on-one with the Flex team today to get started.
