Measuring Digital Marketing Success for Car Dealerships

By: FlexDealer Team   |   20 Jun 2022
person looking at data on a computer screen

As a car dealership, we understand that your bottom line is ultimately to sell more cars. And although there is much more that goes into selling vehicles than just your digital strategy, you at least want to see that new potential customers are viewing your website inventory or getting in contact with you based on something they saw on the website. If you are looking to better your SEO strategy and get the attention of more potential customers, then this blog post is for you!


Measuring Digital Marketing Success for Car Dealerships

Before you start your search for a new digital marketing agency, consider the following:

  1. Budget and Resources – If you already have a marketing team in place, the process and style of the digital marketer may not match your existing team. So before you start your search, clearly outline what your expectations are and what resources are available to you. If you work with an agency, don't be afraid to ask about their process and what else they bring to the table for you.

  2. Objective – What is your goal for the digital marketing campaign? Is it to increase website traffic? Engage with a younger audience? Or the number of leads? Define the success metrics for your digital marketing campaign.

  3. Timeline - How long do you want the digital marketing campaign to run? How will you measure the success? How much do you want to spend on your campaign?


Monitoring Website Conversions Is Key

It's mentioned, but it bears repeating: monitor your website conversions. If you don't monitor the website traffic and conversions, you don't know if the campaign is working. And if you don't know if the campaign is working, then you don't know if it is worth your investment.

If you don't have a way to track conversions on your website, consider working with a digital marketing agency that has a CRM and a way to track conversions. If you already have a CRM, make sure your digital marketing agency integrates with your CRM to accurately track your website conversions. Make sure to also tell your digital marketing agency about your website conversion goals and what stage of the conversion process you want them to drive traffic towards.

In the end, it all comes down to goal setting and knowing your goals before making a decision to work with a digital marketing agency.


Your Agency Partners Should be Providing Regular Reporting

If you work with an agency, you truly should have regular reporting. Regular reporting doesn't need to be a large, lengthy meeting. It can be a quick call or just a simple email update. But having regular reporting ensures you keep on track with your campaign and success metrics.

Your digital marketing agency shouldn't be hiding reporting from you. Sure, it's something you can access on your own, but not everybody understands what the reporting data means or what to do with it. Your agency partners should be helping you understand the data in language that makes sense for your business so that it can be adapted for new, improved strategies in the future. If you're having trouble getting answers about reporting from your agency, then it might be time to look for a new partnership.


Conclusion

If you are looking to improve your digital marketing strategy, this blog post is for you. SEO is a long-term strategy and a commitment to work towards your long-term goals. SEO is also a commitment to work towards a strategy that generates real results and has a direct impact on your bottom line results. You’ll need to plan, monitor, learn, and work with a digital marketing team that you trust. It might sound daunting, but it can be simple and even fun with the right partnership!

Should you be looking for a reliable car dealer marketing firm, come to FlexDealer. We're the creative agency that breathes life into your dealership marketing.