3 Ways to Market Inventory Better Than Your Competition

By: Sarah Strehler   |   02 Nov 2022
Silver car at a dealership

Raise your hand if you have a bit of a competitive streak. We do, we do! And along with our competitiveness comes a deep desire to elevate our dealer partners ahead of their competition.

So what does competitiveness have to do with inventory? Well, in our quest to help our clients be the absolute best they can be, we are constantly developing (and redeveloping) our technology and services to give our dealer partners a leg up on their competition. One of the key ways we do so is through our inventory management, merchandising, and marketing platform, also known as LiftKit Inventory (if you’re looking for a quick overview of what exactly LiftKit Inventory is and how it works, you can check it out here on the Flex blog).

But enough about us. Today, we want to give you three tips on marketing your inventory better than your competition so that you can sell more cars. Let’s dive in!

  1. Speed to Market Matters

Suppose your vehicles and products are already being served to potential buyers online while your competitors have to recondition their vehicles, get appropriate pricing, get pictures, fill in data fields manually, and generally take their time getting inventory live because they don't have the right tools in place. In that case, you're gonna have a leg up! The goal should be to minimize the time between physically getting a vehicle or even putting an offer in on a vehicle and being able to get it in front of potential buyers. Speed to market matters!

  1. Merchandise Your Vehicles in a Way That Makes Sense to Your Customers

Speed to market is a top priority, but you also need to display (or we like the word “merchandise”) your products in a way that makes sense to your customers. Shoppers start most of their research online, looking for very specific information during the early stages of their buying journey. This information needs to be readily available and presented in an appealing way so those customers move from “just browsing” to “booking a test drive.”

Not sure exactly what your customers want to see online? No problem - LiftKit does the thinking for you. Most of our fields will get filled in as soon as you scan a vehicle’s VIN, and we’ve carefully selected any remaining fields to target an effective sales journey. So long as you fill in the information we’re prompting you for, your vehicle merchandising will be optimized.

  1. Market Your Inventory On LiftKit

Over the years (ahem, decades), we’ve learned a lot about the importance of inventory marketing to the growth and success of car dealerships. We also believe many providers overlook the key features that can provide dealers with seamless inventory solutions. That’s why we set out to give dealerships an edge over their competition with LiftKit. We want it to be full of simple and useful features that will make a difference in the lives of our dealer partners.

“Like what?” you may be wondering. “What can LiftKit do that my current provider can’t?”

Well, things like our Mobile VIN Decoder, which allows you to get inventory up on your website within minutes by using your smartphone’s camera. Or our Reporting Dashboard, which provides clear data points to guide your decisions about how to price, market, and order vehicles in a way that will maximize your sales. Or that we can get your Outgoing Feeds up and running to an unlimited number of platforms (at no extra cost!) faster than any other provider out there.

Think of LiftKit as your 24/7 secret weapon when it comes to marketing your inventory better than your competition. See, we weren’t kidding when we mentioned being competitive!

We’d love to show you how powerful, smart, and user-friendly LiftKit Inventory truly is. If you’d love a free demo to see why so many of our dealer partners are keeping LiftKit all to themselves, click below to book an appointment that works with your schedule!

BOOK A FREE DEMO