Dealership Marketing Blog

Relevant articles about how to market your car or RV dealership online

August
25
August
25
In Q1 of 2022, FlexDealer became a Trusted Partner in the Google Vehicle Ads (formerly Google Vehicle Listing Ads) alpha program. This was an exciting step for our team, our clients, and a bridge that has connected us to many other wonderful partners. 9 months later, things have changed and we'r...
July
06
July
06
No matter what question a person has in mind, their go-to place to look for the answers will surely be the internet. Whether it's about your health, proving yourself right during an argument (not saying we’ve ever done this…), or about buying a new car, you’ll find the answers...
April
29
April
29
  Now more than ever, dealerships are looking for new and unique ways to generate more profit: not just more car sales. This requires getting creative with how you’re connecting with your community.  I firmly believe that creating a lasting impression of humanity and authenticity ...
April
27
April
27
Today, many businesses rely on social media for various reasons, but none are more compelling than increased reach. However, you won't achieve your desired reach without running ads. While most social media platforms allow marketers to run ads, Facebook is perhaps the leading platform for social...
March
14
March
14
Do vendors and solution providers own your data tracking tools?  Does their reporting have the info you care about?  Is their reporting clear and easy to understand? Does the info align with the performance you’re seeing in-dealership? If these questions spark concern or make you...
January
31
January
31
If there is one thing we’ve witnessed over the past two years in retail automotive, it’s that car dealers can adapt and pivot faster than they thought. The narrative over the last 10 years has largely been a warning cry from analysts in the industry that, in the near future, car dealers ...
January
19
January
19
As a trusted partner in the Google VLA program, we’re committed to ensuring that our clients are in-the-know when it comes to their VLAs. Here are the questions that we encounter most often when it comes to signing up for Vehicle Listing Ads.   VLA Question #1: What is a Good Budget for ...
January
11
January
11
I bet you’ve been hearing about Google VLAs - and it’s for good reason! Google VLAs are a new spin on the world’s most-used search engine and marketplace. Better yet, it’s not over saturated, giving you the best opportunity possible to take advantage. Let’s dig in. &nb...