Dealership Marketing Blog

On the strength of solid demand despite rising interest rates, North American new vehicle prices reached a record high of $45,844 through the summer of 2022, meeting the industry’s forecast from earlier in the year. Coming hot off the heels of chip shortages, supply chain woes, and a global pa...

FlexDealer team members Sarah and Whit joined hundreds of dealers and vendors at 2022 Canada's Used Car Week in Toronto. Whit kicked off day one by leading an insightful workshop for dealers about how to maximize your Google My Business profile to attract more eyes and clicks, and both Sarah and...

Similar to my recent post about a 75-year-old family member purchasing a new SUV, this post highlights the buyer’s journey of a less-decided 77-year-old family member, her joys, complaints, and thought processes around buying a new vehicle in the age of digital retailing. The purpose of this ...