Part II: How Do Baby Boomers Buy Cars?
Similar to my recent post about a 75-year-old family member purchasing a new SUV, this post highlights the buyer’s journey of a less-decided 77-year-old family member, her joys, complaints, and thought processes around buying a new vehicle in the age of digital retailing.
The purpose of this ...
By: Whit Norrad | Posted on 21 Feb 2022