Much like any other business, a dealership requires a solid marketing plan that will enable a potential customer to be aware of the products or services it has to offer. Digital marketing will allow your dealership to deliver the right message to the right target audience, helping increase the likel...

Content marketing is the process of developing and distributing helpful content to a specific audience to increase brand loyalty and sales. The search visibility of your car dealership website will improve considerably due to excellent content, resulting in more visits and leads. Why is Content Ma...

These days, an online presence seems necessary for a business' success. The internet is an excellent medium to market products and services, since you have the opportunity to amplify your reach in today’s digital age. It's no different for car dealerships. Online Presence and Content ...

Nowadays, many businesses utilize the Internet to reach a broader audience. There are many ways of doing this, but one of the more well-known methods is content marketing. Content marketing is creating valuable and relevant content for your audience to consume. This content can then be distributed ...

Does your online business invest in content marketing? Given all the content people scroll through daily, it may be hard to get your brand noticed even if you manage to make it to your audience’s feed.  Content marketing is a collaboration between traditional marketing and technology. Th...

In recent years, more and more marketers are taking up digital marketing as their primary revenue-generating channel because it's more efficient and yields better results than traditional marketing like radio and newspaper.  However, digital marketing is not a marketing arm that you can us...

The OEMs sure do, and rightfully so. Does that mean that your dealership should?  Let’s find out if model landing pages make sense for individual dealerships. What is a Model Landing Page? A model landing page, or MLP, is a page on your website that tells your visitors all they need to...

There’s a lot of talk about Web 3.0 and the metaverse in the car business, but what does that really mean for your dealership in 2022 and beyond?  Google lists content as one of its top three ranking factors, which means that dealers who create and share more content are going to have a ...

The last day of the business year is one that often feels like it’s in limbo and it's as if there’s no clear path on what to do or what matters most. That’s okay: I have your back! Here are some easy ways to positively impact your business on this oddly slow yet relevant day. ...

If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

I wish I started blogging sooner. That's one regret that most online marketers share, myself included. Why? Blogging has a unique ability to grow and nurture an audience of interested consumers. Many thought leaders today have become well-known because of their blogs.  What I'm abou...

Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...

  As a 21st-century car dealership, it's important to understand that content marketing isn't going anywhere. It's the way of the future. If you've ever caught yourself wondering why it's so important, consider that you've been touched by someone else's content mar...

Headline writing is an artform. But it’s also an important element of the copywriting realm that many people don’t think twice about. Remember the good old days of writing a university paper and slapping a title on that had enough to do with your topic for a solid B+? If you really wante...

When it comes to ranking your website, the topic of Search Engine Optimization has always been somewhat vague. Though we've had a list of ranking factors to consider, Google has never been upfront about what the top considerations are. When the list tops 200 factors, things tend to get a little ...

‘Content’ is a buzz-word. It’s the BIG thing right now that everyone seems to be talking about. When Google launched their Hummingbird and Panda search algorithm updates, the term ‘content’ exploded like never before. It’s no secret that every good website needs...