If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

I wish I started blogging sooner. That's one regret that most online marketers share, myself included. Why? Blogging has a unique ability to grow and nurture an audience of interested consumers. Many thought leaders today have become well-known because of their blogs.  What I'm abou...

Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...

  As a 21st-century car dealership, it's important to understand that content marketing isn't going anywhere. It's the way of the future. If you've ever caught yourself wondering why it's so important, consider that you've been touched by someone else's content mar...

Headline writing is an artform. But it’s also an important element of the copywriting realm that many people don’t think twice about. Remember the good old days of writing a university paper and slapping a title on that had enough to do with your topic for a solid B+? If you really wante...

When it comes to ranking your website, the topic of Search Engine Optimization has always been somewhat vague. Though we've had a list of ranking factors to consider, Google has never been upfront about what the top considerations are. When the list tops 200 factors, things tend to get a little ...

‘Content’ is a buzz-word. It’s the BIG thing right now that everyone seems to be talking about. When Google launched their Hummingbird and Panda search algorithm updates, the term ‘content’ exploded like never before. It’s no secret that every good website needs...