No matter how the economy impacts your car sales, one thing remains steadfast in the automotive industry: people will always need their vehicles serviced. Your fixed ops can be the bread and butter of your business through good and hard times, so it makes sense to put effort into marketing these ser...

There are so many marketing strategies you can explore if you want to bring your car dealership to the next level, from regular social media engagement, to paid ads on Facebook and Google, to in-store events, and beyond. But most adults prefer email as a mode of communication, so email marketing can...

I wish I started blogging sooner. That's one regret that most online marketers share, myself included. Why? Blogging has a unique ability to grow and nurture an audience of interested consumers. Many thought leaders today have become well-known because of their blogs.  What I'm abou...

Our top five tips on how to write emails that people will actually read. Newsletters are a great way to build and maintain relationships with clients. They help establish a connection and keep you front of mind. While the benefits of a regular newsletter are clear, a poorly performing newsletter is...

  Since July 1, 2014, small business owners and email marketers alike have been following the Canadian Anti-Spam Legislation (CASL) implementation timeline. As the July 1, 2017 deadline approaches, many are wondering if they have taken the necessary steps to become compliant.  Because we...

Email correspondence is one of the most commonly used methods of communication with more than 294 billion emails sent per day worldwide in 2010. That means that there are over 2.8 million emails sent every second and around 90 trillion email's sent per year. It's also worth mentioning that a...