[CASE STUDY] Zulily.com, Skechers and a BIG Fat Lie About Online Automotive Marketing
Wait a minute.
Do you mean to tell me that there is such a thing as a "wrong customer"?
Why yes, yes there is. In fact, that's the whole idea behind marketing in the first place. To attract the RIGHT customers and REPEL the wrong ones.
Let me explain.
About a year ago, I wa...
By: Michael Cirillo | Posted on 17 Mar 2015