The last day of the business year is one that often feels like it’s in limbo and it's as if there’s no clear path on what to do or what matters most. That’s okay: I have your back! Here are some easy ways to positively impact your business on this oddly slow yet relevant day. ...

"Content marketing is the equivalent of healthy diet and exercise..." Tired of eating salad? You’re not alone. A lot of people are simply bored with salad. All that lettuce isn’t cutting it anymore. So, it isn’t surprising that you’re not winning any friends with ...

"Millennials are lazy. They don’t really want to work. They live at home, the age of 30 looming on the near horizon, freeloading off of mom and dad’s groceries and the lure of free rent. They don’t have the money for fancy dinners or lavish vacations, let alone enough to buy a...

If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...

It's a new year and you're ready to start marketing your dealership. There's just one problem. The term "online marketing" is the fastest way to get a room full of dealers to scowl and gnash their teeth. For some reason, the thought of online marketing renders this uncontrollab...

The struggle is real. There's this problem in the automotive industry that keeps getting swept under the rug. For some, it's under the rug intentionally. For others, there isn't another place for it. It's a real problem, one that causes much debate.   When Things are Good, I...

The team at Google Analytics has recently rolled out a brand new report to their Audience suite that will help you understand your site visitors with clarity. The new User Explorer report provides step-by-step action data that can help you understand what users are doing while on your website. In s...

  Wait a minute. Do you mean to tell me that there is such a thing as a "wrong customer"? Why yes, yes there is. In fact, that's the whole idea behind marketing in the first place. To attract the RIGHT customers and REPEL the wrong ones. Let me explain. About a year ago, I wa...