Fun fact: more than half of all car purchases are used vehicles. It's true! Used cars are often more affordable, are reliable, and come with excellent warranty options, making them a preferred choice for many drivers. But the fierce competition when marketing used cars is a common barrier among...

Raise your hand if you have a bit of a competitive streak. We do, we do! And along with our competitiveness comes a deep desire to elevate our dealer partners ahead of their competition. So what does competitiveness have to do with inventory? Well, in our quest to help our clients be the absolute b...

Even though people are worried about the rising costs of living, the demand for both new and used cars is still high - and it's expected to remain that way. While the auto industry is constantly evolving and dealers have many dynamics to consider, no one is ready to admit publicly that we're...

Electric vehicles are becoming increasingly popular as drivers look for ways to save money on fuel and reduce their environmental impact. If you're a car dealer, this presents an opportunity to sell more electric vehicles (EVs) and potentially make them a primary sales focus at your car dealersh...

Electric vehicles (EVs) have been around in the market for a while but have only recently gained popularity. This is due to technological advances that have made them more practical in terms of transportation and cost, not to mention added pressure to work towards more sustainable transportation sol...

No matter what question a person has in mind, their go-to place to look for the answers will surely be the internet. Whether it's about your health, proving yourself right during an argument (not saying we’ve ever done this…), or about buying a new car, you’ll find the answers...

As a car dealership, we understand that your bottom line is ultimately to sell more cars. And although there is much more that goes into selling vehicles than just your digital strategy, you at least want to see that new potential customers are viewing your website inventory or getting in contact wi...

With the number of automotive dealerships today, there’s no doubt that competition is steep. If you’re one of them, there’s no better way to thrive than to stand out in this digital age. Without further ado, read on to discover these common digital marketing mistakes to avoid for y...

  Now more than ever, dealerships are looking for new and unique ways to generate more profit: not just more car sales. This requires getting creative with how you’re connecting with your community.  I firmly believe that creating a lasting impression of humanity and authenticity ...

With many dealers struggling with allocation on new units and finding used inventory regardless of trades and other acquisition methods, it’s an interesting time to be a marketer. In this post, I’m going to share where we believe dealers should put their marketing dollars depending on th...

If your marketing campaigns are not producing the desired results, it is a solid sign that your digital marketing strategy is failing. The reality is that until you know which metrics to analyze and how to track them, you will have no idea how effective your marketing is. Before you invest too much...

Like any great automotive marketer, I pelt everyone I know with 101 questions about their purchase experience when I see they have a new vehicle. Recently, two of my aunts purchased new SUVs. They’re 75 and 77 respectively, and in this two-part post I am going to share their experiences and my...

The last day of the business year is one that often feels like it’s in limbo and it's as if there’s no clear path on what to do or what matters most. That’s okay: I have your back! Here are some easy ways to positively impact your business on this oddly slow yet relevant day. ...

"Content marketing is the equivalent of healthy diet and exercise..." Tired of eating salad? You’re not alone. A lot of people are simply bored with salad. All that lettuce isn’t cutting it anymore. So, it isn’t surprising that you’re not winning any friends with ...

"Millennials are lazy. They don’t really want to work. They live at home, the age of 30 looming on the near horizon, freeloading off of mom and dad’s groceries and the lure of free rent. They don’t have the money for fancy dinners or lavish vacations, let alone enough to buy a...

If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...

It's a new year and you're ready to start marketing your dealership. There's just one problem. The term "online marketing" is the fastest way to get a room full of dealers to scowl and gnash their teeth. For some reason, the thought of online marketing renders this uncontrollab...

The struggle is real. There's this problem in the automotive industry that keeps getting swept under the rug. For some, it's under the rug intentionally. For others, there isn't another place for it. It's a real problem, one that causes much debate.   When Things are Good, I...

The team at Google Analytics has recently rolled out a brand new report to their Audience suite that will help you understand your site visitors with clarity. The new User Explorer report provides step-by-step action data that can help you understand what users are doing while on your website. In s...

  Wait a minute. Do you mean to tell me that there is such a thing as a "wrong customer"? Why yes, yes there is. In fact, that's the whole idea behind marketing in the first place. To attract the RIGHT customers and REPEL the wrong ones. Let me explain. About a year ago, I wa...