Dealership Marketing Blog

Relevant articles about how to market your car or RV dealership online

April
17
April
17
It’s no secret that there are some big issues with inventory right now. From supply chain to allotment, new vehicle dealers are experiencing shortages like never before. So what’s the best way to keep selling new vehicles that don’t yet exist? Factory orders!  Let's look ...
February
09
February
09
Like any great automotive marketer, I pelt everyone I know with 101 questions about their purchase experience when I see they have a new vehicle. Recently, two of my aunts purchased new SUVs. They’re 75 and 77 respectively, and in this two-part post I am going to share their experiences and my...
February
10
February
10
If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...
June
29
June
29
How? That's probably the number one question I get when sharing ideas about how dealers and car sales professionals can dominate the market. With over 300,000 car salespeople in North America, there seem to be very few who are crushing it. That doesn't have to be the norm, however. Accordi...
November
13
November
13
Over the past four and a half decades of my sales career, I’ve seen many changes in the sales industry. In the beginning, sales people were known for their their ability to fast-talk a customer, and their top priority was strictly closing the deal. When I first got into the sales industry, I...
April
16
April
16
One of the main frustrations for dealerships with regards to their website is that they have trouble converting their internet leads into showroom visits. I'd like to take a few moments to demonstrate how there is a very real cycle at play here that will increase the amount of quality internet l...