Dealership Marketing Blog

It’s no secret that there are some big issues with inventory right now. From supply chain to allotment, new vehicle dealers are experiencing shortages like never before. So what’s the best way to keep selling new vehicles that don’t yet exist? Factory orders!  Let's look ...

Like any great automotive marketer, I pelt everyone I know with 101 questions about their purchase experience when I see they have a new vehicle. Recently, two of my aunts purchased new SUVs. They’re 75 and 77 respectively, and in this two-part post I am going to share their experiences and my...

If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

How? That's probably the number one question I get when sharing ideas about how dealers and car sales professionals can dominate the market. With over 300,000 car salespeople in North America, there seem to be very few who are crushing it. That doesn't have to be the norm, however. Accordi...

Over the past four and a half decades of my sales career, I’ve seen many changes in the sales industry. In the beginning, sales people were known for their their ability to fast-talk a customer, and their top priority was strictly closing the deal. When I first got into the sales industry, I...

One of the main frustrations for dealerships with regards to their website is that they have trouble converting their internet leads into showroom visits. I'd like to take a few moments to demonstrate how there is a very real cycle at play here that will increase the amount of quality internet l...