Dealership Marketing Blog

We’ve all been there. The honeymoon phase is over. You had expectations for the kind of results you’d get from your website provider, whether you set them yourself or they were set by the person who sold you the website. Maybe it’s happened before and you’re thinking, “...

If you run a car dealership, it’s pretty important to have a website and local listings that can rank high in search engine result pages (SERPs). After all, your digital presence is the number one way that potential customers find businesses they want to interact with these days. But your...

Your website is a more effective tool than ever in today's marketing landscape. Your website, like a 24-hour salesperson, can be your most valuable asset and the focus of your marketing efforts. It's no secret that if you want to be a successful business, you must deliver an incredible expe...

One of the easiest ways to get inventory in front of buyers is to leverage it with an eye-catching special. This is something I can’t argue with. We’ve had clients jump over to Flex tech from other website providers for this one single feature - something that we thought was pretty simpl...

Almost everywhere you go, it seems that HTTPS has followed you there. What is HTTPS, what does it do, and how do you install it?   What is HTTPS? That’s a good question! HTTPS stands for hypertext transfer protocol secure; this means that the connection between the user’s compute...

If you’re a dealer principal or general manager of a dealership, I can pretty much guarantee that you have heard the following from a handful of people over the years, “Your website IS your dealership!” For the longest time, it seems, many dealership owners and staff were hesitant...

Is my Website Enough? This might not be the answer you’re looking for, but the answer is no. FlexDealer is a digital marketing company, so of course we’re serious advocates for a strong web presence for your business. You have a dealership — do you just sit and wait for people to...

The struggle is real. There's this problem in the automotive industry that keeps getting swept under the rug. For some, it's under the rug intentionally. For others, there isn't another place for it. It's a real problem, one that causes much debate.   When Things are Good, I...

Why Your Website Should be Consumer-Friendly, Not Dealer-Friendly As humans, we have a tendency to think that other people like what we like, but that’s not always the case. Some of us play video games and watch cat videos, while our friends play football and watch trash TV. That’s okay...

What’s big, bright and probably completely useless? If you guessed homepage sliders, you are correct. That’s right folks, today we’re going to tackle one of the most popular requests we receive from our clients and the controversy associated with it. Read on to learn about the pros...

Most of the dealerships we encounter these days seem to have some type of Internet Manager. Every dealership is different, so why play by the rules? We’re going to throw down both sides of this debate to help you decide if your dealership needs an Internet Manager, some agency partners you tru...

Before we get into this, can you just take a quick minute to bask in the glory of that dude's manliness? I mean, that is one heck of a beard... It would make Travis Lindenmoyer proud enough to sing "I will Always Love You" by Whitney Houston at the top of his lungs... Okay, moving on....

The team at Google Analytics has recently rolled out a brand new report to their Audience suite that will help you understand your site visitors with clarity. The new User Explorer report provides step-by-step action data that can help you understand what users are doing while on your website. In s...

When it comes to ranking your website, the topic of Search Engine Optimization has always been somewhat vague. Though we've had a list of ranking factors to consider, Google has never been upfront about what the top considerations are. When the list tops 200 factors, things tend to get a little ...

As the online marketplace for car dealers becomes more and more cluttered, it's time for us to start having a meaningful conversation. The concept of having a "car dealer website" is broken, and it's time we stop talking about it. Great, you're a car dealer. You sell cars. An...