Helping a community-focused independent car dealership scale in style.
Their Challenges and Goals
Showcase used-car inventory and brand messaging with a winning new website.
Work with a marketing partner who could think outside the box to help the brand thrive online.
The bottom line: improve rankings, leads, and sales!
Elevating The Digital Presence Of A Strong Brand
When we first met the team behind Rainbow Motors, an independent used car dealership located in Coldwater, MI, we instantly fell in love with their unique and genuine messaging. Their passion for helping people is infectious, and they are well known and loved within their community. But for a brand that was doing everything right, their digital metrics were lacking. We set out to help Rainbow Motors dominate online just as much as they were in person.
Dedicated landing pages designed to share their community involvement.
Finding opportunities to amplify the unique services offered at Rainbow Motors.
No stock images here! Our designers worked hard to create a website that was as authentic as the team at Rainbow Motors.
Our Execution
We didn't want to waste any time getting Rainbow Motors the recognition they deserved:
Organic Rankings
We used local SEO, Google Business, and content marketing to secure that top spot on Google Search Results!
Cohesive Marketing
Our multi-department approach to planning and executing on cohesive marketing strategies helped drive fast results.
Custom Inventory
We prioritized getting their inventory on and off their site quickly, and installed a location-based inventory system.
Results
+ 85K
Advertising Reach (90 day milestone)
490
Facebook Leads (90 day milestone)
$7.98
Cost Per Facebook Lead (90 day milestone)
“We've been very happy since moving our services to FlexDealer. They act more like our partners and get to know us and our dealership, which makes our marketing efforts really stand out."
“We've been very happy since moving our services to FlexDealer. They act more like our partners and get to know us and our dealership, which makes our marketing efforts really stand out."
Melissa Hanna & Michele Streets
- Rainbow Motor Sales
Featured Strategy
Used Car Advertising
To get more eyes on Rainbow Motors' inventory of used cars, we used Facebook Advertising with Used Car Inventory, with targeted geographic and interest audiences. Our goal was to increase their overall lead count and the quality of those leads to improve vehicle sales within the dealership.
Want to see similar results for your dealership? Book a Free Consultation With Flex Today!
