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Client Case Study: South Thompson RV

How FlexDealer Helped South Thompson RV Win More RV Business

Their Challenges and Goals

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South Thompson RV needed a fresh new website that fully captured and communicated its unique brand.
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High targets were set for capturing additional market share and garnering more high-quality leads.
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They wanted an ongoing partner that could maintain and continue to improve their digital presence in Kamloops, BC and surrounding areas.

An Opportunity to Flex Our Marketing Strategies

We saw an opportunity for a fresh and clean digital presence focusing on the joy-filled lifestyle that RV camping is known for. We planned to use the client's integrity-driven reputation as a way to distinguish South Thompson RV from its competitors and wanted to bring their inventory into the spotlight using a data-driven inventory management system.

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A brand-new homepage with sales-focused navigational tools paired with lifestyle imagery to convert more web traffic into quality leads.

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Seasonal service pages with custom booking forms to drive RV service bookings through targeted ad campaigns.

Our Execution

We put our plan into high gear with a focus on the following areas of their portfolio:

Content & SEO

We used custom copywriting and graphic design to create a fresh new website, plus dedicated local SEO initiatives to obtain more organic traffic.

RV Advertising

We used Facebook Advertising with RV inventory and targeted brand-awareness campaigns to increase leads by 65% - and counting!

Continued Strategies

Our team uses analytics tools to guide monthly strategy sessions while keeping STRV's website, digital content, and paid ads fresh and engaging.

Results

+ 19%

Unique Website Visitors

+ 64%

Lead Quantity

+ 44%

VDP Views

“Our marketing team at FlexDealer are remarkable. All facets of our business have improved from the strategies put forward by FlexDealer. I actually don't want to name names because I want to keep our Marketing team all to ourselves at South Thompson RV and not my competition. I would definitely recommend FlexDealer for all your web marketing and digital media needs.”

Len
Len B.

- South Thompson RV

Results

+ 19%

Unique Website Visitors

+ 64%

Lead Quantity

+ 44%

VDP Views

“Our marketing team at FlexDealer are remarkable. All facets of our business have improved from the strategies put forward by FlexDealer. I actually don't want to name names because I want to keep our Marketing team all to ourselves at South Thompson RV and not my competition. I would definitely recommend FlexDealer for all your web marketing and digital media needs.”

Len
Len B.

- South Thompson RV

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Featured Strategy

Dedicated RV Blog

We built brand authority and generated more organic traffic through the use of evergreen content: the South Thompson RV Blog. We've produced hundreds of blog posts on relevant, helpful, and data-guided topics of interest to the local RV camping community.

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