Our 20-Year Partnership With a Triple Rooftop Toyota Franchise in British Columbia.
Their Challenges and Goals
Create and manage a cohesive digital portfolio to meet the needs of 3 distinct Toyota Dealerships.
Meet annual OEM franchisee compliance standards and sales targets for parts, services, and new and used vehicles.
Develop winning strategies for sustained growth within a rapidly changing industry and market.
One Dealer Partner, Triple The Fun
The Steele Automotive Group dealerships (Vernon Toyota, Quesnel Toyota, and Prince George Toyota) are all located on the West Coast of Canada. Despite sharing a province, the demographic of each region is vastly different, which posed an interesting challenge for our team: create and deploy 3 unique marketing strategies for each dealership while meeting (and exceeding!) the needs and goals of the Steele Automotive Group as a whole.
A USP-focused homepage that remains OEM compliant.
Informative and audit-pleasing custom website content.
Custom lead forms and integrated video content for improved service bookings.
We designed a simple yet effective digital shopping experience for each Toyota website that converts more online visitors to buyers.
Content & SEO
We focused on deepening the brand authority of each dealership to bolster them as a go-to resource within their specific geographic areas.
Inventory & Ads
Our powerful inventory platform allows each Toyota rooftop to advertise its vehicles and services ahead of the neighbouring competition.
Results
+28%
Organic Users (Vernon Toyota)
+69%
Google CPC Traffic (Vernon Toyota)
+71%
Website Form Completion (Vernon Toyota)
“The FlexDealer team has been an absolute joy to work with. They are very friendly, easy-going folks who work hard and have your best interest in mind. We continue to be in awe of the company's innovative focus. They are on the leading edge!"
Lynea, D
- Steele Automotive Group, Canada
Results
+69%
Google CPC Traffic (Vernon Toyota)
+28%
Organic Users (Vernon Toyota)
+71%
Website Form Completion (Vernon Toyota)
“The FlexDealer team has been an absolute joy to work with. They are very friendly, easy-going folks who work hard and have your best interest in mind. We continue to be in awe of the company's innovative focus. They are on the leading edge!"
Lynea, D
- Steele Automotive Group, Canada
Featured Strategy
OEM Website Compliance
For this client, we work hard to strike a balance between meeting OEM website audit criteria and staying true to the unique voice of the dealership. In the process, we've obtained an expert-level understanding of the brand and everything it takes to successfully power a Toyota website!
Want to see similar results for your dealership? Book a Free Consultation With Flex Today!
