Client Case Study: Johnny Roberts Motors

How Flex helped a small-town dealership triple their leads in 60 days.

Their Story

THE DEALERSHIP THAT CARES

A contributing member to a growing community, Johnny Roberts Motors is a family-owned Jeep, Dodge, RAM, Chrysler dealership servicing the Altus, Oklahoma area.

Their Goal

We need more leads

As a small-town dealership, Johnny Roberts Motors felt as though there was still market share to scoop up in their community. They came to us with one goal in mind: get more leads to sell more vehicles.

Our Solution

Streamline customer interactions

At every stage, we removed walls between the shopper and the product by reducing the amount of steps it takes to connect with someone at the dealership. Less friction means a better experience for the customer.

We set out to help Johnny Roberts Motors start building new customer relationships, which would ultimately lead to more appointments, test drives, and sales. We had to take a few steps to set these campaigns up for success:

1. Understand the average vehicle shopper’s goals and align the dealership’s goals with them.

2. Identify each of the possible places where we could best connect with shoppers in order to start conversations.

3. Craft messaging to address pain points in the buying process and resolve them for the customer.

Google Search Ads

Focused on driving lead form submissions and phone calls from high-quality keywords that we’ve identified for the dealership.

Facebook Lead Ads

Focused on promoting inventory with short, simple lead forms to provide a low barrier to entry for shoppers.

Facebook Messages Ads

Focused on assisting customers with their research by starting conversations on specific inventory.
 

We served these ads through local geo targeting and retargeting of Google and Facebook traffic. Our focus and budget was skewed heavily towards Facebook as a primary means of starting meaningful conversations with potential customers.

After we helped Johnny Roberts Motors optimize their ad budget, they experienced:

377%

increase in leads

50%

of the cost-per-lead

649%

increase in leads

31%

of the cost-per-lead

within 120 days

By the End of the Year

1550 leads

were produced

doubled

Click-through rate

11%

of clicks became leads

"What you guys are doing: it's working! Leads are going up and you're helping me sell more cars!"

Chris Roberts, Owner, Johnny Roberts Motors

Christ Roberts owner of Johnny Roberts Motors

Want to see similar results for your dealership?

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