Skip to content

Google Top Three Ranking Factors

If you're curious about Google's top three ranking factors, click here to find out.

When it comes to ranking your website, the topic of Search Engine Optimization has always been somewhat vague. Though we've had a list of ranking factors to consider, Google has never been upfront about what the top considerations are. When the list tops 200 factors, things tend to get a little sticky.

For example, in 2015, Google announced that site speed accounted for 1% of it's ranking algorithm. Even though that's not a very significant number, it was something. To have Google attribute a definite number to a ranking factor was a huge leap for the tech giant, and it stirred up a frenzy in the automotive industry.

Vendors and Dealers went crazy over it. It became a game of 'who has a faster website'. It's funny to see how quickly the sky can start falling inside of this industry, especially over something that only accounts for 1% of the ranking of your website.

So what are the ranking factors already?

Last year, we learned about RankBrain, which Google announced then as the third most important ranking factor. At that time, they refused to say what the first two were.

Thanks to a recent Google Q&A session with Andrey Lipattsev, a Search Quality Senior Strategist at Google, we know what the top three ranking factors are for Google.

"I can tell you what they are. It is Content. And it's links pointing to your site." 

 

The top three Google ranking factors are Content, Links, and RankBrain.

Though we don't know what comes first between content and links, my best guess is that the list looks like this:

1.) Content
2.) Links
3.) RankBrain

The fact that you need content to link to suggests (in my opinion) that content is the number one ranking factor for Google. 

At FlexDealer, we believe that content is one of the most valuable (and underutilized) methods of attracting high-quality vehicle shoppers.

Think about it. Every single day, thousands of automotive shoppers in your market are going online to search for information. Those that provide it win. 

In closing, my question is this. Now that you know what Google believes are the most important ranking factors, what are you going to do about it?

Michael Cirillo      

Michael Cirillo      

Michael Cirillo is the CEO of FlexDealer.com, a leading provider of innovative inventory and marketing solutions for the retail auto industry. He is also the host of the top-rated Dealer Playbook podcast and an acclaimed author and speaker. With his passion for creative thinking and a growth mindset, Michael helps dealerships develop and achieve their digital goals.

Elements Image

Subscribe to our newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Semper neque enim rhoncus vestibulum at maecenas. Ut sociis dignissim.

Latest Articles

2023 North American Automotive Events You Don't Want To Miss

2023 North American Automotive Events You Don't Want To Miss

Add these exciting North American automotive events to your calendar as you get ready to network and grow with like-minded industry profess...

2022 Automotive Prediction Recap: Am I Psychic?

2022 Automotive Prediction Recap: Am I Psychic?

Wondering how 2022 held up to the expectations of Director of Demand Gen, Whit Norrad's expectations? Check this one out as you head into 2...

Tips For Selling More Cars With Digital Merchandising

Tips For Selling More Cars With Digital Merchandising

Important tips on how to improve your vehicle merchandising online to attract more customers and move more inventory.