Edmonton, AB - Michael Cirillo, bestselling author and host of the wildly popular podcast, The Dealer Playbook, has recently published a brand new eBook that aims to spark creativity and hope for retail dealerships during uncertain times.
Michael shares his experience weathering the economic storm of 2008-2009, and how his company adapted and innovated to create strong growth. In addition, the book explains clear steps that dealers (or any business owner) can take to ensure they maintain and grow when their competitors contract.
Michael is known for his common sense approach to business operations and marketing. He has shared his message on stages around the world as a keynote speaker, at events such as Bilinfo's Den Digitale Forhandler in Copenhagen, DCDW in Amsterdam, AADA in Australia, MINI's annual marketing conference in Munich, and AutoRemarketing Canada's conference in Toronto, to name a few.
His agency, FlexDealer, works with dealerships around the world to provide personalized marketing solutions that cater to their business goals and the demands of the market. They believe in long-term relationships of trust, doing the right thing, and never delivering cookie-cutter solutions.