Skip to content
Dealership Marketing

Canadian Auto Dealer Interviews Michael Cirillo

Watch Canadian Auto Dealer's full interview with Michael Cirillo about his perspective on the retail auto industry and business during COVID-19.

Canadian Auto Dealer Interviews Michael Cirillo about COVID-19 and car dealership marketing.
 

 

 

You CAN Innovate during a market contraction. That's the message that FlexDealer CEO, Michael Cirillo, shared with Canadian Auto Dealer.

Earlier this week, the popular retail automotive news magazine reached out to interview Michael to learn about what he is seeing in the industry today.

There has been an interesting response to the uncertainty.

Some have embraced it as a catalyst for change - an inspiring and motivating forward motion that history has proven can happen during difficult times.

2008 gave us UBER, AIRBNB, GitHub, and many other innovative new approaches to commerce.

In the interview, Michael shares that, "If you're feeling stuck right now, that's OK. Nobody said you needed to have all the answers."

Luckily, there are some simple things you can do to gain clarity amidst the uncertainty.
 

Here are a few helpful tips:

1.) Include your team - they have life experience, and ideas to contribute

2.) Remain focused - Avoid diverting from a routine. Maintain discipline in taking actions that will make you and your organization stronger, more bought in, more authentic.

3.) BRT - Build Relationships of Trust. Whether times are good or times are bad, building a relationship has always been the true entry KPI. What actions will you take today to further a relationship with someone and remain top of mind?

Video Credit: Canadian Auto Dealer

FlexDealer Team      

FlexDealer Team      

FlexDealer is a leading provider of innovative dealership inventory and marketing solutions. Our goal is to help dealerships thrive and grow in a rapidly changing industry.

Elements Image

Subscribe to our newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Semper neque enim rhoncus vestibulum at maecenas. Ut sociis dignissim.

Latest Articles

Michael Cirillo: Keynote Speaker At NIADA 2023

Michael Cirillo: Keynote Speaker At NIADA 2023

Set your calendars for Michael Cirillo's inspirational keynote address on June 22, 2023, plus meet the entire FlexDealer team at this year'...

5 Ways to Make Your Marketing Sticky: Expert Tips for Car Dealers

5 Ways to Make Your Marketing Sticky: Expert Tips for Car Dealers

These five expert tips will help improve your dealership marketing efforts and connect with more customers who are ready to support your br...

Don't Get Screwed By Data Thieves: All About Owning Your Own Data

Don't Get Screwed By Data Thieves: All About Owning Your Own Data

Your dealership, your data. Learn how to make sure you own it and why it’s vital that you do.