The last day of the business year is one that often feels like it’s in limbo and it's as if there’s no clear path on what to do or what matters most. That’s okay: I have your back! Here are some easy ways to positively impact your business on this oddly slow yet relevant day.
Everyone feels mixed bursts of inspiration and motivation moving into a new year. It doesn’t matter if you’re a resolutioner or not: mindset matters.
Moving into a new year and new quarter is still significant in this industry. It’s a fresh start on sales, a fresh start on a new model year, and a new opportunity to make a change. Here are a few ways to set your mind on the right track:
Your GMB is your second digital home (after your website). This is one of the first places people look when considering if they should visit a brick-and-mortar business location. Why? To check the address or hours.
Make sure that your hours for today, tomorrow, and the rest of next week are correct. Be one of the businesses with accurate hours and don’t cause your customers frustration.
Better yet, be one of the businesses without the “hours might be different” badges on your profile because Google knows that you updated it!
To take it to the next level, create a Google My Business Post:
We suggest using Google My Business posts to share blogs, share inventory, news, offers, and almost any content that has value to the end-user. This is an opportunity to share: a last-minute offer, news about what’s to come in the first week of 2022, or highlights of 2021!
Most people are either still on holiday vacation or working and perhaps being a little bit lazy. Today is actually a great day to bring your business back to the top of their inbox and mind.
In addition to your typical lead-handling, which should be lightning-fast for best performance, today is an opportunity to go the extra mile and really reply to all of your leads. Here are some examples of how you can do so:
As we discussed on our most-recent FlexDealer office hours call with Ray Gill from SpinCar, vehicle merchandising can often be neglected.
Whether you’re using 360 tools, a fancy DSLR, or even your smartphone, there are easy ways that you can upgrade your merchandising in the extra moments of slow days like December 31!
It’s interesting that as an agency, we can often focus too much on the content of our client websites compared to our own. We get it! But, it’s important to make your business’s content a priority all year long, and a slow day with a coffee and a keyboard is the perfect day to catch up and prepare!
Whether you intend to publish/send today, or you’re getting ahead of the first-week rush of things to do that we know is coming, today is the day when you can create with minimal disruption.
Get ahead: prepare a new blog post, your upcoming email newsletter, or schedule posts and time to handle these tasks.
If creating content isn’t your jam: we built our company on content marketing and we can help!
Love it or hate it, many local businesses, especially car dealerships, still use Facebook to communicate with their buyers and audience. From Facebook to Twitter, Instagram to TikTok, make sure you’re keeping your lightspeed market updated.
Ensure that:
What are your end-of-year housekeeping items that are little but still matter? Let us know! We’re always excited to see how different businesses handle turning points!