A professionally managed SEO campaign is essential for any dealer website. SEO provides the highest return on investment of any marketing option and can make a drastic difference for both new and used car dealerships.
SEO can help you to target your website's content and keywords toward users who are more likely to be interested in what you have to offer. Your dealer site, and all of your products, become more visible to people who are most likely to buy, helping boost your bottom line.
There are many more benefits to SEO marketing for car dealers. Keep reading to learn more!
1. Higher Sales Conversion Rates
Many SEO companies will have a specific set of goals for you. The most common goal is to increase your conversion rate, and a higher conversion rate can mean more sales and more money in the long run.
SEO marketing drives higher conversion rates of viewers into buyers than other marketing tactics. When compared to other marketing mediums, SEO marketing has the highest conversion rates for car dealers, making it an incredibly worthwhile investment.
For car dealers looking for increased sales, SEO is essential!
2. Delivers Long-Term Strategy
Most car dealers seek an outside advertising agency or marketing team. This makes sense because advertising and marketing are the specialty of these companies: they have the experience, resources, and people to create and manage successful campaigns for your dealership. But not all agencies are created equal. Many firms are only interested in your short-term goals or even skim off the top of your sales, without thinking about the long-term goals and health of your business.
Long-term sustainability is something we focus on here at FlexDealer, which is why we put a great deal of care into SEO strategies and organic growth when it’s appropriate.
SEO is for the long term. It’s about building a brand, creating a reputation, and getting out there into the world. We want to help car dealerships generate sales with both short and long-term strategies so that when the market fluctuates, your dealership won’t immediately be in jeopardy. SEO strategy is one of the ways we "future-proof" your dealer website against the competition in the long run.
3. Garnering More Sales Leads
Fun fact: SEO drives more traffic to car dealer websites than any other marketing medium. It’s safe to assume that with increased traffic, you’ll experience increased leads and sales. Granted, there are many other techniques you can use to draw people in further once they’ve landed on your website, but getting them to your website is often the biggest challenge of all. SEO can help you leap over that hurdle!
4. Getting More Market Share
“Market share” simply means how much access you have to customers from a specific market (for example, eligible car buyers in your geographic area) compared to your competitors. Obviously, a huge goal for any car dealership is to get more market share using your dealer website and various marketing strategies. SEO can really help here because of the visibility that it brings to your website when your SEO campaigns are running effectively. And as we’ve established, the more eyes we can get on your website, the better!
5. Improved User Experience
SEO is a vital component in the user experience of a customer. The reason for this is that SEO helps customers find exactly what they are looking for. For example, if they search for “used Fords in Toronto, Ontario” and are presented with a dozen listings for new Toyotas from across British Columbia, they’re not going to be very happy!
SEO is necessary for customer satisfaction. Happy customers are more likely to choose to do business with your car dealership and maintain a long-term relationship.
Car dealer SEO services are a must for any car dealer. They will help you to target your website's content and keywords toward users who are more likely to be interested in what you have to offer. Streamline your efforts and save valuable cash flow by getting your products in front of the people who are most likely to engage with them!
Talk to professionals at FlexDealer to improve your SEO. We are a creative marketing agency for car dealers that will work with you to build your online presence. Get in touch with us today to learn more!