How FlexDealer Helped South Thompson RV Win More RV Business

First, We Discovered Their Challenge and Goal

We sat down with South Thompson RV and discovered that they needed a new website to bring their premium, yet relaxed branding to the forefront of the web.

Moving forward, they wanted to capture additional market share and garner more leads.

Next, We Developed Their RV Marketing Strategy

We presented a fresh and clean digital presence focused around the joy-filled lifestyle RV camping is known for. We pulled their reputation and integrity-driven approach to the forefront while allowing their inventory to speak for itself in a data-driven inventory management system.

Over time, we focused on a strong foundation with ongoing optimization to ensure that the South Thompson RV website would always be current and true to their reputation.

Third, We Implemented a Winning RV Dealership’s Marketing Mix

Our strategies are highly personalized to our client partners and their individual markets. We never deploy cookie-cutter marketing.

Website

South Thompson RV’s digital marketing strategy began with a website focused on reaching the local market with SEO, both on-page and off

SEO

Next, our team integrated content marketing and local SEO initiatives to address the full Google Buyer’s Journey and obtain more organic traffic

Advertising

South Thompson proceeded to gain additional traffic by use of Facebook Advertising for RV inventory, as well as brand awareness campaigns

Forward-Thinking

As technologies emerged, we unleashed new ad types and formats to further engage their audience; such as catalog ads and dynamic advertising

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Results

+19%

unique website visitors

+64%

lead quantity

+44%

VDP views

Client Testimonial


“Our marketing manager at FlexDealer and her team are remarkable. All facets of our business have improved from the strategies put forward by Flex Dealer. I actually don't want to name names because I want to keep our Marketing manager all to ourselves at South Thompson RV and not my competition. WN, you're the best at what you do! I would definitely recommend FlexDealer for all your web marketing and digital media needs.”

Len Bourgeault, General Manager

South Thompson RV

Worth Noting

We’ve been fortunate to have built an incredible long-term relationship of trust with the team at South Thompson RV that has allowed both parties to grow and experiment confidently as new technologies and approaches have evolved. The ability to work a thorough and well-planned content strategy long-term has proven to be incredibly successful, as noted in the statistics above. The client’s website is fully-maintained and managed by the FlexDealer agency team (excluding dealer inventory merchandising).

website and inventory icon

RV Dealer Website & Inventory

We centralized their inventory using FlexDealer’s Control Centre platform. We then took that inventory and made it more accessible to search engines using SCHEMA markup and advanced structure data. We provided South Thompson with a lightning-fast inventory search, before it was cool.

content marketing

Content Marketing

We created a comprehensive content strategy designed to engage high-intent RV shoppers across all points of Google’s Buyer Journey. Using a long-term strategy, we were able to obtain consistent, measurable growth across all facets of their website, including traffic, search share, users, and leads.

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Facebook Ads for RV Inventory

We targeted RV shoppers at key phases of the research and buying journey to create more brand awareness and sales opportunities. With the use of different ad types, including live inventory ads, South Thompson RV was able to increase their presence socially, while also increasing leads and conversions.

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Imagine how strong your results could be if you work with a proven creative RV marketing agency

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