Client Case Study: Vernon Toyota
Our 19+ year digital marketing partnership has generated impactful results for this local car dealer group.
Their Story
The Okanagan's Premier Toyota Dealership
Nestled in the mountains of British Columbia, Canada, Vernon Toyota is dedicated to helping every customer leave their dealership happy and satisfied. Partnering with FlexDealer means they are reaching more car buyers in their local marketing area.
Their Goal
Acquire and Sell More Used Vehicles
It's no secret that new vehicle inventory shortages have impacted car dealers globally. With the help of FlexDealer, Vernon Toyota successfully pivoted its strategy to focus on used vehicle acquisition and sales.
Our Solution
Responding to Current Market Conditions
While maintaining each facet of the dealership's marketing efforts, FlexDealer strategized, created, and deployed website technology, creative content and paid ads specifically geared toward acquiring and selling used vehicles.

Website Design
Focused on providing a simple digital shopping experience that helps convert online visitors to buyers, no matter where they are in the car-buying journey.

Content & SEO
Focused on assisting customers with their research and deepening the brand authority of Vernon Toyota within their geographic area, all while keeping them OEM compliant.

Inventory Solutions
A simplified and powerful inventory platform helps the Vernon team advertise their vehicles and services ahead of neighbouring competitors.
To compliment the increase in used car sales, we also created a custom pre-order system that allowed Vernon Toyota and their partnered Toyota dealerships to sell inventory online before they've even received it.
“You've helped us increase used vehicle sales!"

Oliver Orlie
- General Sales Manager, Vernon Toyota