Back in the early to mid-2000’s, just having a website was enough. Dealers needed a place to showcase their inventory online because that aligned with the consumer expectations of the time.
With every advancement in technology, however, consumer expectations increased. New ways of communicating and interacting with the online environment led to some pretty cool innovation. e-Commerce sites like eBay and Amazon shifted how consumers research and purchase vehicles.
Search engines like Google and YouTube made the world’s information more accessible and helped consumers get answers to their questions that helped shape their purchase decisions.
Being completely frank, your dealership isn’t getting traffic, leads, and sales because you fall into one of two categories. The first category is that you’re still using your website like it’s 2006. It’s a place that showcases your inventory, and you’re hoping that’s enough to speak to the customer’s interest.
The second category is that you’re so bogged down trying to keep the site updated that you rarely have time to do online activities that will help increase traffic, leads, and sales.
It’s important to understand that consumers today want you to meet their need for information as opposed to creating a demand for a new need through paid advertising alone. Besides, why would you waste so much money advertising the one thing everyone knows you do: Sell cars?!?
Consumers are online searching for information that will help them make a confident decision, not just about vehicles, but about the other services you offer as well.
It will require you to stop thinking of your websites like a brochure or billboard and start focussing creatively on the needs of the consumer. A best practice is to click through every page of your website and audit how much of your existing content talks about you or your services in a promotional way, rather than trying to help educate site visitors.
Remember that today’s consumer wants to be educated. They want to be well-informed. They want to know less about what you do, and more about what makes you unique. In today’s marketplace, dealers that take the time to educate and enrich pre-sale win with more traffic, more leads, and more attributed sales.
At FlexDealer, we help align your business development objectives with the demands of the marketplace by applying a proven, data-driven marketing strategy designed to attract, engage, and convert qualified shoppers.
'We pride ourselves on being different and FlexDealer has helped us convey that through our website. I would recommend them to anyone...except my competition.”
President, Tip Top Auto
If you’re experiencing lackluster online results and you’re finally ready to kick things up a notch with a sales-driven formula to online success, then FlexDealer’s team of creative marketers may be able to help. Our methods aren’t for every dealership because, as true partners, we actively work with you to reach higher, do more, and dominate the market. This is not a plug-and-play, ‘do-what-i-say” kind of partnership. We take our clients’ success personally.
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