Most companies refer to content marketing as merely blogging or creating a new page on a website. At FlexDealer, we know that it’s much more. Content marketing is the process of strategizing, creating, and distributing a consistent stream of content that is relevant to your target audience. The goal — to drive profitable action.
Over 3.5 billion Google searches per day represent someone’s quest for information. During their buying journey, car shoppers are going online to research your products and services. They are asking questions, and searching for answers. Car dealers that supply the need for information will build relationships of trust and win more business.
In fact, Google recently published an article about a local Canadian Dealer who increased new car sales by 50% by going all in on digital. Why? They simply shifted their model to what customers want.
Looking at your website through the eyes of a consumer, how well would you say you’re doing at answering their questions? What about your current website would compel visitors to make the decision to buy from you? Magic happens when you provide useful information to interested people.