October
26
October
26
Are you using targeted email campaigns as a part of your marketing efforts? If the answer is ‘no,’ then this blog post is for you. Targeted emails continue to be one of the most effective marketing channels available to any business owner. A recent study by McKinsey & Company found ...
October
25
October
25
Welcome to FlexDealer’s October Office Hours recap! Each month, we host a virtual fireside chat where we discuss important topics that impact both our clients and the automotive industry as a whole. Our goal is for each call to inspire our client partners with relevant information that can hel...
September
27
September
27
Welcome to FlexDealer’s September Office Hours recap! Each month, we host a virtual fireside chat where we discuss important topics that impact both our clients and the automotive industry as a whole. Our goal is for each call to inspire our clients with relevant information that can help make...
September
16
September
16
If you’re worried about how the recent loss of Facebook Marketplace Automation affects your business, you’re not alone. Previously, Marketplace Automation would allow your inventory feed to automatically populate vehicle listings on Facebook. With the new changes in place, you’ll n...
August
27
August
27
Welcome to FlexDealer’s August Office Hours recap! Each month, we host a virtual fireside chat where we discuss important topics that impact both our clients and the automotive industry as a whole. Our goal is for each call to inspire our clients with thoughtful and relevant discourse that can...
August
18
August
18
In a recent episode of The Dealer Playbook podcast, I had the pleasure of interviewing Alex Flores, a 26-year veteran of the automotive industry. Alex is the owner of Bravo Chevrolet Cadillac, Bravo Cadillac and Used Car Depot, Seguin Chevrolet, and the CEO at AF Dealer Consulting.  Alex has b...
August
10
August
10
Welcome to FlexDealer’s July Office Hours recap! Each month, we host a virtual fireside chat where the Flex team, our clients, and an esteemed guest speaker dive into topics that directly impact the automotive industry. From leveraging social media to attract more customers to new car-selling ...
July
14
July
14
I was recently on Facebook and saw a question asked by a dealer in one of the automotive groups. Jeff, a marketing director for a Toyota store, asked: “Hey all! Quick question and I thought maybe other people might be in the same boat...  so we are currently losing sales in our own PM...
June
29
June
29
If there’s one thing that’s going to help you sell more cars, bicycles, trumpets, or widgets, it’s going to be your USP. Let’s start by getting clear on what a USP is: in short, a USP is your unique selling proposition. It’s something that your brand does differently ...
June
18
June
18
Welcome to FlexDealer’s June Office Hours recap! In previous months, we’ve been joined by Head of Automotive at Facebook, Bob Lanham, and CMO at Roadster, Michelle Denogean. This month’s featured guest speaker is Ali Reda, a master sales consultant at Les Stanford Chevrolet Cadilla...
June
08
June
08
This year marks the seventh anniversary of The Dealer Playbook, a podcast that explores what it takes to create a thriving career within the retail automotive industry. Hosted by FlexDealer CEO, Michael Cirillo, each weekly episode features interviews with subject-matter experts from both ...
May
26
May
26
We’re proud to announce that FlexDealer’s Managing Director, Briar Latam, has been named a 2021 Women & Automotive Honouree, joining a class of fewer than 100 women who have been recognized for their excellence and leadership in the automotive industry. This year’s Honourees wi...
May
21
May
21
Welcome to FlexDealer’s May Office Hours recap! Each month, we’re inviting our clients to meet with our team and a featured guest speaker to take part in meaningful conversations about moving the car business forward. On this month’s call, we were joined by Bob Lanham, Head of Aut...
May
18
May
18
Last month, FlexDealer held our first official Office Hours! What exactly is ‘Office Hours,’ you ask? It’s simply a time when our team takes an hour out of the workday to make ourselves available for our clients - no appointment required! We generate a topic for each session t...
May
11
May
11
Here at FlexDealer, we aim to set the bar for a growth mindset. It’s important for us that our team is always learning, reflecting and sharing what we’ve learned with others. Not only is this how we foster growth within our team, but also how we grow together as a community. FlexDealer&...
December
29
December
29
Let me start off by saying that I generally dislike the descriptors “small” and “big”. Generally, they’re overused and not very creative. In this case, they’re the most accurate way to describe these examples. Let’s dig in!   Why Choose Us? When cl...
October
15
October
15
FlexDealer’s own Briar Latam was a keynote speaker at the fifth annual Women & Automotive Conference earlier this week, where she delivered an insightful talk about remote leadership, and strategies for promoting a successful work-from-home culture within your business. When Briar agreed ...
September
24
September
24
Shawn Armorer, The BDC Alchemist, has perfected a business development process that truly works and has made him well-known within our industry. During today’s event, Shawn, Michael and event guests discussed this new BDC model in our current reality, as well as how we can learn from CarVana a...
September
21
September
21
When it comes to optimizing your dealership’s Google my Business page, most dealers say: “What is that?” To which we reply, “A free and incredibly important tool available on Google - the box that you see to the right about your business (hopefully) when you search for it!&...
August
25
August
25
2020 brings a few widely-used words to mind: pivot and unprecedented. For those of us in the automotive space, the buzzword for the year has been digital retailing. In the first Kijiji Autos DealerTalk series event of 2020, FlexDealer’s CEO and host of The Dealer Playbook Podcast, Michael Ci...
June
02
June
02
When it comes to looking at ads, critiquing them, and nerding out about them: we love it. Our team is always sharing what we think of ads of all types, including national videos. Many are boring and don’t stand out from the crowd. Some are creative and engaging. Others are hilarious. The res...
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