May
18
May
18
These days, an online presence seems necessary for a business' success. The internet is an excellent medium to market products and services, since you have the opportunity to amplify your reach in today’s digital age. It's no different for car dealerships. Online Presence and Content ...
May
09
May
09
Nowadays, many businesses utilize the Internet to reach a broader audience. There are many ways of doing this, but one of the more well-known methods is content marketing. Content marketing is creating valuable and relevant content for your audience to consume. This content can then be distributed ...
May
06
May
06
If you run a car dealership, it’s pretty important to have a website and local listings that can rank high in search engine result pages (SERPs). After all, your digital presence is the number one way that potential customers find businesses they want to interact with these days. But your...
May
03
May
03
Your website is a more effective tool than ever in today's marketing landscape. Your website, like a 24-hour salesperson, can be your most valuable asset and the focus of your marketing efforts. It's no secret that if you want to be a successful business, you must deliver an incredible expe...
April
29
April
29
  Now more than ever, dealerships are looking to new and unique ways to generate more profit: not just more car sales. This requires getting creative with how you’re connecting with your community.  I firmly believe that creating a lasting impression of humanity and authenticity i...
April
27
April
27
Today, many businesses rely on social media for various reasons, but none are more compelling than increased reach. However, you won't achieve your desired reach without running ads. While most social media platforms allow marketers to run ads, Facebook is perhaps the leading platform for social...
April
22
April
22
Does your online business invest in content marketing? Given all the content people scroll through daily, it may be hard to get your brand noticed even if you manage to make it to your audience’s feed.  Content marketing is a collaboration between traditional marketing and technology. Th...
April
17
April
17
It’s no secret that there are some big issues with inventory right now. From supply chain to allotment, new vehicle dealers are experiencing shortages like never before. So what’s the best way to keep selling new vehicles that don’t yet exist? Factory orders!  Let's look ...
April
13
April
13
In recent years, more and more marketers are taking up digital marketing as their primary revenue-generating channel because it's more efficient and yields better results than traditional marketing like radio and newspaper.  However, digital marketing is not a marketing arm that you can us...
April
10
April
10
One of the easiest ways to get inventory in front of buyers is to leverage it with an eye-catching special. This is something I can’t argue with. We’ve had clients jump over to Flex tech from other website providers for this one single feature - something that we thought was pretty simpl...
April
04
April
04
The OEMs sure do, and rightfully so. Does that mean that your dealership should?  Let’s find out if model landing pages make sense for individual dealerships. What is a Model Landing Page? A model landing page, or MLP, is a page on your website that tells your visitors all they need to...
March
28
March
28
With many dealers struggling with allocation on new units and finding used inventory regardless of trades and other acquisition methods, it’s an interesting time to be a marketer. In this post, I’m going to share where we believe dealers should put their marketing dollars depending on th...
March
27
March
27
If your marketing campaigns are not producing the desired results, it is a solid sign that your digital marketing strategy is failing. The reality is that until you know which metrics to analyze and how to track them, you will have no idea how effective your marketing is. Before you invest too much...
March
17
March
17
Are businesses still blogging these days? You better believe it! In fact, many business owners plan to add blogs to their content marketing strategies for the first time ever in 2022. Blogs are a way to present information, educate, and connect with your audience. They can also be a way to help boos...
March
15
March
15
FlexDealer CEO, Michael Cirillo was a featured guest on the popular Facebook show, “Live With Lopes,” hosted by industry veteran Frank J. Lopes.  During the program, Frank inquired as to what the main buzzwords of the exhibition might be, to which Michael shared his honest impressi...
March
14
March
14
Do vendors and solution providers own your data tracking tools?  Does their reporting have the info you care about?  Is their reporting clear and easy to understand? Does the info align with the performance you’re seeing in-dealership? If these questions spark concern or make you...
March
08
March
08
There’s a lot of talk about Web 3.0 and the metaverse in the car business, but what does that really mean for your dealership in 2022 and beyond?  Google lists content as one of its top three ranking factors, which means that dealers who create and share more content are going to have a ...
February
21
February
21
Similar to my recent post about a 75-year-old family member purchasing a new SUV, this post highlights the buyer’s journey of a less-decided 77-year-old family member, her joys, complaints, and thought processes around buying a new vehicle in the age of digital retailing. The purpose of this ...
February
15
February
15
Moving into 2022, one of the expectations I have as a marketer is that we’ll see dealers experience a turn of the tides back to creating in-person dealership experiences that go above and beyond. Your digital efforts are still incredibly important, but what happens when you get on the phone wi...
February
09
February
09
Like any great automotive marketer, I pelt everyone I know with 101 questions about their purchase experience when I see they have a new vehicle. Recently, two of my aunts purchased new SUVs. They’re 75 and 77 respectively, and in this two-part post I am going to share their experiences and my...
January
31
January
31
If there is one thing we’ve witnessed over the past two years in retail automotive, it’s that car dealers can adapt and pivot faster than they thought. The narrative over the last 10 years has largely been a warning cry from analysts in the industry that, in the near future, car dealers ...
Note: Only the 20 most recent blogs for the selected filter criteria are shown. To view older posts, please use the links on the right.