December
29
December
29
Let me start off by saying that I generally dislike the descriptors “small” and “big”. Generally, they’re overused and not very creative. In this case, they’re the most accurate way to describe these examples. Let’s dig in!   Why Choose Us? When cl...
October
15
October
15
FlexDealer’s own Briar Latam was a keynote speaker at the fifth annual Women & Automotive Conference earlier this week, where she delivered an insightful talk about remote leadership, and strategies for promoting a successful work-from-home culture within your business. When Briar agreed ...
September
24
September
24
Shawn Armorer, The BDC Alchemist, has perfected a business development process that truly works and has made him well-known within our industry. During today’s event, Shawn, Michael and event guests discussed this new BDC model in our current reality, as well as how we can learn from CarVana a...
September
21
September
21
When it comes to optimizing your dealership’s Google my Business page, most dealers say: “What is that?” To which we reply, “A free and incredibly important tool available on Google - the box that you see to the right about your business (hopefully) when you search for it!&...
August
25
August
25
2020 brings a few widely-used words to mind: pivot and unprecedented. For those of us in the automotive space, the buzzword for the year has been digital retailing. In the first Kijiji Autos DealerTalk series event of 2020, FlexDealer’s CEO and host of The Dealer Playbook Podcast, Michael Ci...
June
02
June
02
When it comes to looking at ads, critiquing them, and nerding out about them: we love it. Our team is always sharing what we think of ads of all types, including national videos. Many are boring and don’t stand out from the crowd. Some are creative and engaging. Others are hilarious. The res...
April
10
April
10
Did you know that your ads are out-spending your hard-earned dollars on BOTS late at night? Yup... it's true. We originally published this blog back on October 30, 2017 but have found it to be an even more timely message today. Digital advertising, in many regards is what has helped many dea...
April
09
April
09
If you've ever wondered what you can do to enhance your search engine ranking, pay attention. There's something online called citations, and you want them.  Why? Citations are an online reference to your dealership name, business address, and phone number. Google uses them to evalua...
April
06
April
06
Many dealerships can't see the value in blogging. They find it difficult to see how something as simple as a blog can contribute to a sale. Of course, without the proper strategy, blogs might appear as measly old journal entries that you hope will draw an audience. But blogs CAN be much more ...
April
02
April
02
You CAN Innovate during a market contraction. That's the message that FlexDealer CEO, Michael Cirillo shared with Canadian Auto Dealer. Earlier this week, the popular retail automotive news magazine reached out to interview Michael to learn about what he is seeing in the industry today. Ther...
March
31
March
31
If there is one thing that we know, it's that the COVID-19 pandemic has leveled the playing field. There isn't a person or business that isn't or won't feel the impact of it in some way or another.  Luckily, we live in an era rich with abundance. Even when there are unknowns,...
March
30
March
30
Social distancing doesn't mean customer distancing. When faced with a challenge, people either buckle under the pressure or get creative. In particular, the new challenges related to COVID-19 have demonstrated who is truly genuine and authentic in their business and those who offer "custom...
March
26
March
26
Edmonton, AB - Michael Cirillo, bestselling author and host of the wildly popular podcast, The Dealer Playbook, has recently published a brand new eBook that aims to spark creativity and hope for retail dealerships during uncertain times. Michael shares his experience weathering the economic s...
March
19
March
19
We're living in a pretty crazy world right now. The spread of COVID-19 and the regulatory lock downs of many businesses have dealerships around the world worried. While many are closing their doors for the next two weeks, I would like to submit that there are ways to remain active and keep buil...
March
17
March
17
oday, while news here in Canada isn’t the brightest, times feel uncertain, and consumers are acting irrationally, we had two approaches to client marketing cross our desks: - A small, independent dealer upped his ad budget by 50%. - A large, franchise dealer in a smaller city suggeste...
July
04
July
04
We’re going to go out on a limb and guess that you, or someone in your dealership, might be the owner of a smartphone. With the cameras in smartphones getting better with every new release that passes, we have some tips and tricks to help you take advantage of the speed of tech advancement and...
July
03
July
03
Whether our clients are on our FlexDealer website tech or using another vendor’s tech to be present online, one of the most common questions that we’re asked is how to improve PageSpeed scores.  Google has noted that for every second of added load time, conversions can decline by...
June
28
June
28
While there’s no substitute for a talented and skilled graphic designer and robust desktop software, sometimes you need to push your content out to the world right now! With these tips and a few great smartphone apps, you’ll be up and running in no time. Why these image apps? Speed: ...
June
24
June
24
That’s right, I said it. In a time when we’re seeing more requests than ever for local SEO services and more worldwide experts chiming in about how important it is, OEMs are falling backwards.  OEMs at national and international levels are continuing to put dealers into corners b...
March
14
March
14
Google confirmed a recent “broad core update” to its search algorithm this week so big that it was predetermined that they call it Florida 2. While Google makes updates to its algorithm almost daily, my research indicates that this is larger than normal.  Any time Google makes up...
March
11
March
11
Is age just a number? Yes. Does that number provide a benchmark for accomplishments? Absolutely! Today, we’re thinking about just how much 40 incredible young people have accomplished in under only 40 years to help push the automotive industry forward! Michael Cirillo Selected as one of Auto ...
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