Dealership Marketing Blog

Relevant articles about how to market your car or RV dealership online

June
20
June
20
As a car dealership, we understand that your bottom line is ultimately to sell more cars. And although there is much more that goes into selling vehicles than just your digital strategy, you at least want to see that new potential customers are viewing your website inventory or getting in contact wi...
June
15
June
15
Technology has had a significant influence on the automotive industry, as it has on any other industry today. Various procedures in all areas of dealership administration have been greatly enhanced for the benefit of both the client and the dealer as a result of some ground-breaking technology innov...
June
14
June
14
With the number of automotive dealerships today, there’s no doubt that competition is steep. If you’re one of them, there’s no better way to thrive than to stand out in this digital age. Without further ado, read on to discover these common digital marketing mistakes to avoid for y...
June
06
June
06
Content marketing is the process of developing and distributing helpful content to a specific audience to increase brand loyalty and sales. The search visibility of your car dealership website will improve considerably due to excellent content, resulting in more visits and leads. Why is Content Ma...
May
31
May
31
We’ve all been there. The honeymoon phase is over. You had expectations for the kind of results you’d get from your website provider, whether you set them yourself or they were set by the person who sold you the website. Maybe it’s happened before and you’re thinking, “...
May
30
May
30
For years, word-of-mouth has been a go-to method for individuals looking for tips when buying certain products; but in our digital era, more and more people are relying on online searches. This is especially true when it comes to buying cars, where the majority of shoppers now head online to look fo...
May
27
May
27
Many businesses are relying on the capabilities of online marketing methods to ensure that they gain traction over time, given that more and more people may see what their venture is all about. Car dealerships are also getting in on the act, marketing their branches until they gain more leads. Now,...
May
24
May
24
There are so many marketing strategies you can explore if you want to bring your car dealership to the next level, from regular social media engagement, to paid ads on Facebook and Google, to in-store events, and beyond. But most adults prefer email as a mode of communication, so email marketing can...
May
18
May
18
These days, an online presence seems necessary for a business' success. The internet is an excellent medium to market products and services, since you have the opportunity to amplify your reach in today’s digital age. It's no different for car dealerships. Online Presence and Content ...
May
09
May
09
Nowadays, many businesses utilize the Internet to reach a broader audience. There are many ways of doing this, but one of the more well-known methods is content marketing. Content marketing is creating valuable and relevant content for your audience to consume. This content can then be distributed ...
May
06
May
06
If you run a car dealership, it’s pretty important to have a website and local listings that can rank high in search engine result pages (SERPs). After all, your digital presence is the number one way that potential customers find businesses they want to interact with these days. But your...
May
03
May
03
Your website is a more effective tool than ever in today's marketing landscape. Your website, like a 24-hour salesperson, can be your most valuable asset and the focus of your marketing efforts. It's no secret that if you want to be a successful business, you must deliver an incredible expe...
April
29
April
29
  Now more than ever, dealerships are looking for new and unique ways to generate more profit: not just more car sales. This requires getting creative with how you’re connecting with your community.  I firmly believe that creating a lasting impression of humanity and authenticity ...
April
27
April
27
Today, many businesses rely on social media for various reasons, but none are more compelling than increased reach. However, you won't achieve your desired reach without running ads. While most social media platforms allow marketers to run ads, Facebook is perhaps the leading platform for social...
April
22
April
22
Does your online business invest in content marketing? Given all the content people scroll through daily, it may be hard to get your brand noticed even if you manage to make it to your audience’s feed.  Content marketing is a collaboration between traditional marketing and technology. Th...
April
17
April
17
It’s no secret that there are some big issues with inventory right now. From supply chain to allotment, new vehicle dealers are experiencing shortages like never before. So what’s the best way to keep selling new vehicles that don’t yet exist? Factory orders!  Let's look ...
April
13
April
13
In recent years, more and more marketers are taking up digital marketing as their primary revenue-generating channel because it's more efficient and yields better results than traditional marketing like radio and newspaper.  However, digital marketing is not a marketing arm that you can us...
April
10
April
10
One of the easiest ways to get inventory in front of buyers is to leverage it with an eye-catching special. This is something I can’t argue with. We’ve had clients jump over to Flex tech from other website providers for this one single feature - something that we thought was pretty simpl...
April
04
April
04
The OEMs sure do, and rightfully so. Does that mean that your dealership should?  Let’s find out if model landing pages make sense for individual dealerships. What is a Model Landing Page? A model landing page, or MLP, is a page on your website that tells your visitors all they need to...
March
28
March
28
With many dealers struggling with allocation on new units and finding used inventory regardless of trades and other acquisition methods, it’s an interesting time to be a marketer. In this post, I’m going to share where we believe dealers should put their marketing dollars depending on th...
March
27
March
27
If your marketing campaigns are not producing the desired results, it is a solid sign that your digital marketing strategy is failing. The reality is that until you know which metrics to analyze and how to track them, you will have no idea how effective your marketing is. Before you invest too much...
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