Dealership Marketing Blog

Relevant articles about how to market your car or RV dealership online

August
09
August
09
Though digital retail continues to take off in the world of automotive, the majority of customers still want to visit your dealership and work with a real person before pulling the trigger on that new car. In fact, we shared a 2-part blog post about this exact topic when it comes to car sales in the...
August
04
August
04
Making decisions about vehicle inventory is one of the toughest parts of managing a dealership, particularly in our rapidly changing world. How can you maximize profits on your used cars? How can you leverage your data to make informed choices about ordering new vehicles? How can you acquire qual...
August
02
August
02
An auto dealership is an establishment that needs effective leadership to succeed - and if you’re reading this blog post, then you likely already know this to be true. A business person needs to be familiar with not only the many aspects of a dealership, but also how to successfully lead the p...
July
20
July
20
Over the last 15 years building FlexDealer, I’m proud of the work we’ve accomplished in seeing ahead of the curve and influencing the direction of the market. For example, we were one of the first automotive website companies to include a robust and reliable inventory management system i...
July
19
July
19
FlexDealer team members Sarah and Whit joined hundreds of dealers and vendors at 2022 Canada's Used Car Week in Toronto. Whit kicked off day one by leading an insightful workshop for dealers about how to maximize your Google My Business profile to attract more eyes and clicks, and both Sarah and...
July
19
July
19
Ranking your local business on the search results of Google can be hard. It becomes even more challenging when the industry you are in is over saturated. How do you make your business stand out from the hundreds of thousands of other businesses in your area? This is a problem that many car dealersh...
July
06
July
06
No matter what question a person has in mind, their go-to place to look for the answers will surely be the internet. Whether it's about your health, proving yourself right during an argument (not saying we’ve ever done this…), or about buying a new car, you’ll find the answers...
June
20
June
20
As a car dealership, we understand that your bottom line is ultimately to sell more cars. And although there is much more that goes into selling vehicles than just your digital strategy, you at least want to see that new potential customers are viewing your website inventory or getting in contact wi...
June
15
June
15
Technology has had a significant influence on the automotive industry, as it has on any other industry today. Various procedures in all areas of dealership administration have been greatly enhanced for the benefit of both the client and the dealer as a result of some ground-breaking technology innov...
June
14
June
14
With the number of automotive dealerships today, there’s no doubt that competition is steep. If you’re one of them, there’s no better way to thrive than to stand out in this digital age. Without further ado, read on to discover these common digital marketing mistakes to avoid for y...
June
06
June
06
Content marketing is the process of developing and distributing helpful content to a specific audience to increase brand loyalty and sales. The search visibility of your car dealership website will improve considerably due to excellent content, resulting in more visits and leads. Why is Content Ma...
May
31
May
31
We’ve all been there. The honeymoon phase is over. You had expectations for the kind of results you’d get from your website provider, whether you set them yourself or they were set by the person who sold you the website. Maybe it’s happened before and you’re thinking, “...
May
30
May
30
For years, word-of-mouth has been a go-to method for individuals looking for tips when buying certain products; but in our digital era, more and more people are relying on online searches. This is especially true when it comes to buying cars, where the majority of shoppers now head online to look fo...
May
27
May
27
Many businesses are relying on the capabilities of online marketing methods to ensure that they gain traction over time, given that more and more people may see what their venture is all about. Car dealerships are also getting in on the act, marketing their branches until they gain more leads. Now,...
May
24
May
24
There are so many marketing strategies you can explore if you want to bring your car dealership to the next level, from regular social media engagement, to paid ads on Facebook and Google, to in-store events, and beyond. But most adults prefer email as a mode of communication, so email marketing can...
May
18
May
18
These days, an online presence seems necessary for a business' success. The internet is an excellent medium to market products and services, since you have the opportunity to amplify your reach in today’s digital age. It's no different for car dealerships. Online Presence and Content ...
May
09
May
09
Nowadays, many businesses utilize the Internet to reach a broader audience. There are many ways of doing this, but one of the more well-known methods is content marketing. Content marketing is creating valuable and relevant content for your audience to consume. This content can then be distributed ...
May
06
May
06
If you run a car dealership, it’s pretty important to have a website and local listings that can rank high in search engine result pages (SERPs). After all, your digital presence is the number one way that potential customers find businesses they want to interact with these days. But your...
May
03
May
03
Your website is a more effective tool than ever in today's marketing landscape. Your website, like a 24-hour salesperson, can be your most valuable asset and the focus of your marketing efforts. It's no secret that if you want to be a successful business, you must deliver an incredible expe...
April
29
April
29
  Now more than ever, dealerships are looking for new and unique ways to generate more profit: not just more car sales. This requires getting creative with how you’re connecting with your community.  I firmly believe that creating a lasting impression of humanity and authenticity ...
April
27
April
27
Today, many businesses rely on social media for various reasons, but none are more compelling than increased reach. However, you won't achieve your desired reach without running ads. While most social media platforms allow marketers to run ads, Facebook is perhaps the leading platform for social...
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