Whether you're an independent dealer in a small community or a large franchise dealership with multiple rooftops, chances are you have a blog on your website. And if you don't - you should! This article focuses on the many benefits of blogging for car dealers and provides real examples of topics and blog post titles you can use to improve your dealership blog.
In this post, we'll cover:
Besides being used for SEO strategies (or, heck, being mandated by your OEM), your blog is the perfect place to communicate valuable information with your audience. It also bolsters your brand authority, provides content that can be re-shared on your social media platforms and in your email marketing efforts, and can even be used as a landing page for your paid ads.
It's also vitally important in today's digital age to "be where your customers are." Nearly all of today's consumers enter the research phase of the buying journey online. A well-maintained blog helps position your dealership as a trustworthy source of information for these customers, keeping your dealership top-of-mind when they move deeper into the sales funnel.
According to HubSpot, “Blogs are popular, effective, and have the 3rd highest ROI of any format. The use of blogs will continue to grow in 2022, with 29% of content marketers planning to leverage blogs for the first time and 10% planning to invest more in blogs than any other format.”
In 2022 alone, FlexDealer wrote hundreds of custom blog posts for our dealer partners, allowing us to use our own analytics data to determine the most "clickable" topics for dealers. These were the topics that generated the most traffic last year across all of the sites we service:
It's important to use data like this to influence your blog topics. Of course, there is plenty of room to write about your community, dealership, and things that you're passionate about. But data-led blog topics should account for the bulk of your blog posts.
Featured Resource: Ultimate Blog Writing Checklist
Need more tips on crafting a great blog post? Head to FlexDealer's article about Why Having An Active Blog Matters, full of examples and tips for both new and seasoned bloggers.
We've used our data (and our creative brains!) to generate 25 automotive blog titles that your customers are sure to love, no matter where they are in their car-buying or ownership journey.
Many of our dealer partners use their blogs to help drive significant traffic to their websites. In fact, some blog posts remain a dependable source of traffic and lead generation for years after the post was originally published.
If you are in need of some automotive blog-spiration, take a look at a few of these expertly crafted dealership blogs that are full of relevant, data-driven, and localized content:
Use these blog titles and examples as a jumping-off point for writing your own content, or simply send us a message to chat with one of our team members about our professional content writing services for dealers. We're a group of real people who put effort, research, creativity, and TLC into your written content, not to mention that once we write it, you own it!
Contact us at FlexDealer today to talk about our affordable content writing options or our many other dealership marketing and inventory management services.