This year marks the seventh anniversary of The Dealer Playbook, a podcast that explores what it takes to create a thriving career within the retail automotive industry. Hosted by FlexDealer CEO, Michael Cirillo, each weekly episode features interviews with subject-matter experts from both in and out of automotive. Since it began in 2014, The Dealer Playbook has remained a top-rated global podcast.
It’s been featured in New and Noteworthy, What’s Hot, and iTunes Top Charts, and is currently ranked as a Top-50 all-time Marketing Podcast in Canada, Top-50 Management Podcast Worldwide, and an Apple Podcast Top 20 Marketing podcast in the United States and Canada. With over 5-million downloads and counting, The Dealer Playbook’s seven-year anniversary is truly something to celebrate!
Each episode of The Dealer Playbook features interviews with experts and thought leaders who provide commentary on current trends in business and automotive. The Dealer Playbook’s host, Michael Cirillo, leads guests through questions and dialogue that is informative, forward-thinking, energetic, and inspiring. Over the course of 400 episodes, Michael has interviewed hundreds of celebrities, best-selling authors, and business titans, and the podcast has helped catapult Michael onto stages around the globe as a sought-after industry leader.
The podcast isn’t only popular among automotive enthusiasts, but also speaks to a wide range of listeners who are interested in marketing, creative content, social media, sales, leadership, branding, and so much more. The show has had an impact on empowering and improving the careers of countless businesses worldwide, and attracted some of the biggest companies in the retail auto industry. Some of The Dealer Playbook’s featured guests and topics include:
Chris Voss: Top Negotiation Tips from FBI Hostage Negotiator Listen Now
Alex Flores: From Selling 216 Cars to 762 Per Month! Listen Now
Melanie Borden: How to Get Better Engagement on Social Media. Listen Now
Grant Cardone: Be Obsessed or Be Average Listen Now
Lissette Gole: How to Manage Today’s Digital Car-Buying Landscape. Listen Now
Bob Lanham: Creating a Full-Funnel Dealership Marketing Strategy. Listen Now
Gary Vaynerchuk: How to Own Your Market as A Car Sales Professional Listen Now
FlexDealer and The Dealer Playbook remain connected at their cores. From business growth strategies to sales tactics to marketing tools and more, The Dealer Playbook has proven to be an engaging platform to discuss many of the topics that are important to FlexDealer’s automotive clients. Flex has built a reputation as a leader in the automotive and marketing spheres, and for seven years The Dealer Playbook has been a conduit for bringing valuable insights from both industries into the earbuds of eager listeners around the world.
You can listen to new content or access previous episodes of The Dealer Playbook on Google Podcasts and Apple Podcasts. To learn more about FlexDealer and how we can help your business achieve success through the use of creative content and marketing strategies, please don’t hesitate to contact one of our exceptional team members!