Google Vehicle Listing Ads (VLAs) are an easy way for your dealer website to attract more business, and FlexDealer is an official Google Trusted Partner in the VLA program.
Google Vehicle Listing Ads (VLAs) are an easy way for your dealer website to attract more business, and FlexDealer is an official Google Trusted Partner in the VLA program.
Google Vehicle Listing Ads put your inventory directly into Google Search Results with dynamic vehicle photos and direct links back to the live piece of inventory on your dealership website. They turn SERPs (search engine results pages) into live shopping portals and place your inventory in-front of the most qualified car shoppers.
VLAs directly challenge classified sites like AutoTrader and CarGurus by making the discovery of relevant used vehicles easier for car shoppers than ever before. Your store will see incredible benefits from getting your inventory approved early on.
In the past, shoppers have searched for vehicles that they’re looking for, near them, and been met with classified sites that have both accurate and inaccurate matches to the vehicle they’re searching for and where to find it.
No more: Google VLAs put the relevant inventory of participating dealers
Gain exclusive access with FlexDealer. Get access now.
Gain exclusive access with FlexDealer.
Get access now.
Get your entire used inventory in front of people who are actually searching for it. VLAs show up when users are actively shopping and are ready to connect with a dealership to start the purchase process.
Shoppers land on typical marketplaces with little consistency or relevance to their terms. When they’re clicking on a VLA, they’re clicking to your site for the exact vehicle they want to find.
Unlike traditional classified sites and paid placements, VLAs show your real-time inventory to users when they’re looking for it in the discovery phase of their buyer’s journey.
We take care of feed creation + set-up, as well as working with Google to have your Ads account whitelisted. From there, we consistently send out your inventory for VLA displays.
Early results show that VLAs cost up to 80% less, and convert up to 300% higher than standard search campaigns.
Similar to our other digital ad services, we work with a flat-rate management fee of $399 per month. This covers the initial setup, maintains our technology, keeps everything online and running smoothly, technical support, a dedicated ads manager, and your dedicated account manager.
To get your VLAs listed with Google, the below items must be provided to and/or managed by a Google Trusted Partner:
Inventory feeds
Google Merchant Centre Account
Google Ads Account
Your ad dollars go directly to the source. We do not take a percentage of ad spend. That’d be gross.
Depending on the size of your market and level of competition, we recommend an ad spend minimum of $1,000 - $2,000 per month.
Nope. FlexDealer believes in offering the best service level possible, which we hope will make you want to continue the partnership.
Have Questions for us? Book a call with me.
Whit Norrad, Client Strategy Director