Content marketing is the process of developing and distributing helpful content to a specific audience to increase brand loyalty and sales. The search visibility of your car dealership website will improve considerably due to excellent content, resulting in more visits and leads.
Why is content marketing important for auto dealerships? Here are a few possibilities:
It is one of the the most cost-effective techniques to drive massive amounts of traffic to your auto dealer website.
It fosters a deep bond with your potential consumers.
It generates more leads, fosters trust, and elevates your website's exposure above your competitors.
It provides quantifiable returns on investment (ROI).
Potential car buyers begin their journey with hopes and fears. One of the primary content marketing tactics is to give answers to their concerns. This will help you in gaining their trust. They will then look highly on your dealership and will spread the news.
Here are some content marketing ideas for your car business:
You can create helpful content on your dealership website to connect with your local audience. Remember that the content should be related to your customers' needs whenever possible. You’ll do yourself a great service by thinking about your region and the demographics of your audience, and then creating content that serves them. Some ideas could include:
Reviews of your car models, accessories, and service
Tips for maintaining the car
How to choose the right car for your family
How you can benefit through the latest deals and offers
A successful content marketing campaign should be executed in different forms and channels. Use content marketing to reach out to your audience through the following channels:
Social Media (Instagram, Facebook, Twitter, Linked In)
Videos (YouTube Channel)
Give your content an interactive touch. This will spark interest and will make the content more interesting and engaging, particularly with younger audiences who demand a more experiential buying experience these days.
For example, you can create a "Question and Answers" section on your dealership's website, which will make your content more interactive. Try having customers send in their questions and answer them weekly in a live segment.
You can also take this a step further by doing user-generated content. For example, ask your customers to share their car buying experiences and experiences with your product and services. You can blog about it or have them on your podcast to show real life engagement.
In any content marketing strategy, it is essential to track and measure its effectiveness with analytics. Use the analytics to know how well your content is doing, and how you can improve it.
Use analytics software such as Google Analytics, Google Ads, Adobe Analytics, and Facebook Insights to track different aspects, such as:
You can also use the data to verify your assumptions and improve your content and marketing.
Ultimately, your marketing strategy should include trying to get your content shared by others. This stretches your original time commitment much further, and gets your content (and your dealership) in front of more eyeballs - which is exactly what you want. People are more likely to share a post if it is exciting and valuable and you can improve the content on your auto dealership website by creating shareable posts.
Here are a few ways to make your content more shareable:
Include quality images (particularly real ones from your team, dealership, and community)
Create catchy headlines
Add real-life examples
Make it visual through infographics
Add a simple call-to-action
Don't forget to optimize your content for search engines (keywords, readability, skimmability, SEO, etc.)
Content marketing is one of the most powerful strategies for any business, including car dealerships. It can help you create a strong brand identity, improve your visibility on the web, get more web traffic, and ultimately improve your leads and sales.
Hence, it is crucial to invest in content marketing. In this day and age, not many businesses can survive without it! It can take time, but the effort will pay off in the form of higher conversion rates and revenue.
As a creative marketing agency for car dealers, FlexDealer has been helping dealers produce high-quality content since 2006, and we're pretty dang good at it. If you're ready to take your brand authority, sales opportunities, and community relationships to the next level in 2022 and beyond, let's chat!