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Dealership Marketing

Why Car Dealers Need To Manage Their Own Data

Is somebody pulling the wool over your eyes when it comes to your own data? Learn why managing your data is vital for dealerships.

line graph displaying data on a piece of paper

Do vendors and solution providers own your data-tracking tools? 

Does their reporting have the info you care about? 

Is their reporting clear and easy to understand?

Does the info align with the performance you’re seeing in your dealership?

If these questions spark concern or make you want to email your service provider, you’re probably bleeding money.

We've seen horror stories time and time again of dealerships parting ways with a vendor or service provider only to find out that they’re going to lose all of the data that was accumulated. Yuck.

We understand the dealer's dilemma:

- You have a dealership to maintain.

- You may be managing all the incoming reporting yourself or you’ve delegated it to someone who has a little extra time.

- You trust your vendor partners to give you the information you need, so you can focus on using it to sell more vehicles.

- Getting more info than you need is often confusing, irrelevant, and unnecessary. 

The problem is that this has let many service providers to get complacent and led others to take advantage of that trust by manipulating car dealers’ data.

In our industry, plenty of the big players seem to believe that hoarding data and withholding access is the best way to approach data management. There are probably hundreds of reasons and justifications they could give as to why, but these are the two most common and problematic reasons we see, every day, as a company that manages data:

1. They don’t trust that you won’t go in and break things.

2. They don’t want you to have access to raw data because they “polish” it.

This isn’t good enough and doesn’t serve you in making impactful, data-backed decisions that benefit your dealership, your employees, and (most importantly) your customers. 

We know it’s easier to let the vendor worry about the data, but you need to have protections in place so you don’t lose tens of thousands of dollars and months or years of data. You don’t have to spend all of your time digging through data if you don’t want to, you just need to make sure that you own it.

Take back control of the data. Contact the FlexDealer team to talk more about protecting your data and how to make it work for you!

FlexDealer Team      

FlexDealer Team      

FlexDealer is a leading provider of innovative dealership inventory and marketing solutions. Our goal is to help dealerships thrive and grow in a rapidly changing industry.

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