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Dealership Marketing

FlexDealer Is An Official Partner In The Toyota Canada DDS Program

FlexDealer has been approved as an official vendor partner for Toyota Canada in the brand’s Digital Dealer Solutions program. Learn more about it here!

Over the years, the FlexDealer team has worked hard to strike the right balance between meeting the individual needs of our dealer partners and managing the requirements set out by their OEM programs.

After years of working alongside our Toyota Canada dealers and their brand programs, we are excited to announce our official partnership with Toyota Canada through the TCi DDS (Digital Dealer Solutions) program as a certified provider in the Toyota Canada DDS Program!

Why Is This Partnership Important?

We don’t enter playing fields like this lightly. With a reputation of unmatched quality and customer service in our industry, what we offer and how we offer it to our partners is of utmost importance.

But after more than 20 years of seeing these programs firsthand, we recognize Toyota as an OEM that uniquely allows its dealership owners and operators more freedom to choose dealer-centric options that don’t feel like handcuffs. Shall we say, a “choose your own adventure” of the dealership website world! This realization was a key driving force behind our commitment to entering the Toyota Canada DDS program.

It's important for Canadian Toyota dealers to be part of a program like this because it allows them fair access to various choices in digital partners, a say in the providers they work with and the services offered, and even flexibility in the pricing tiers available to the dealer body.

And it’s important to us because we know we can serve our Toyota Canada dealers better than the competition, and now our services will be clearly available to anyone with a dog in the fight. We believe that dealers should have dealer-centric solutions designed with their (and their customers) best interests in mind, and that’s exactly where FlexDealer shines.

What Does This Mean for Toyota Dealers?

In short, this partnership means that FlexDealer is one of Toyota Canada’s chosen vendor partners for Toyota dealership websites and digital marketing solutions such as advertising, SEO, and content creation.

It also means that Toyota Canada dealers have access to a unique set of programs specifically designed with their stores in mind while still being fully customizable to each dealer. After all, the reasons why someone may purchase a RAV4 in Kelowna are different than why someone might choose to buy a RAV4 in Toronto.

Here are a few more things Toyota dealers may want to know about this program and partnership:

1. Current FlexDealer Toyota Partners

For those partnerships we currently have with Canadian Toyota Dealers: nothing changes. Your full package will remain the same at no additional cost to you. Most of these contracts have been custom-built and hold grandfathered pricing, so simply hold on tight: we’ve got you covered.

Though no action is required on your end, if you have questions about additional options moving forward, reach out to for more information.

2. Future FlexDealer Toyota Partners

If you’re considering taking your website and marketing somewhere for better performance and service, FlexDealer should be at the top of your list! There’s a reason we have the reputation that we do in this industry, and we are not afraid to put our money where our mouth is.

How? First and foremost, we don’t require long-term contracts, and we welcome clients who prefer month-by-month retainers. We believe this demonstrates partnership and speaks to the quality of our services that keeps dealers choosing FlexDealer month in and month out.

We’re also proud to offer a superior experience at all-inclusive pricing. You won’t be nickel-and-dimed every step of the way or for inclusions that should be considered best practices. You’ll always find the right package at a fair price from folks who know the Toyota brand inside and out.

When you’re ready to enroll in the Toyota Canada TCi DDS + FlexDealer offerings, you can visit the Toyota Canada enrolment site here. This is where you’ll be able to compare and contrast our different website packages against those of our competition. Or, if you’d like to speak with us directly, go ahead and book a free consultation to discuss your options.

3. Independent & OEM Dealers

Partnering with Toyota Canada doesn’t mean that we will no longer serve our independent or alternative OEM partners. As we enter this arena, we are open to exploring additional OEM partnerships where we believe the dealer body’s best interests are treated as the most important part of the equation.

You’ll find websites & strategies in our portfolio from across Canada and the US that include a wide selection of Independents, RV and Powersports dealers, and OEMs. We’re here to create dealership websites & strategies that make leads and sales happen for our dealer partners. Full stop.

Partnership Matters

More than anything in this business, we believe that partnership matters. In fact, building long-term relationships of trust is one of our core values. After partnering with some of Canada’s top Toyota dealers for over two decades, we’ve come to fully understand their unique landscape and brand position.

Partners such as Castlegar Toyota, Vernon Toyota, and many others across Canada have become dear friends of ours over the years. We have trust in them and their businesses, just as they do in ours. Their success is shared with our team, and it holds immense value and pride for our collective teams.

We’re proud to band together to create even more long-term partnerships with car dealers across Canada, and we’d love for you to join us! Please contact us to discuss how FlexDealer can best serve the unique needs of your retail automotive business

Michael Cirillo      

Michael Cirillo      

Michael Cirillo is the CEO of, a leading provider of innovative inventory and marketing solutions for the retail auto industry. He is also the host of the top-rated Dealer Playbook podcast and an acclaimed author and speaker. With his passion for creative thinking and a growth mindset, Michael helps dealerships develop and achieve their digital goals.

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