Making automotive data clear with dealer-centric data standards
Supporting Dealers With Transparent Data
When Google announced they'd be transitioning from Universal Analytics to Google Analytics 4 (GA4), we took immediate action to protect our dealer partners and their data by creating GA4 properties for all clients. But what about the countless dealers who don't have somebody in their corner? Or the business owners who don't have the resources to navigate a new Google product? And how could we ensure GA4 wouldn't cause a damaging ripple effect for retail automotive dealers?
These concerns, among others, ultimately led to the creation of the Automotive Standards Council for GA4 (ASCGA4).
Meet The GA4 Automotive Standards Council
The council, headed by industry leader Brian Pasch, has grown to include a collective of like-minded members from the automotive community who believe that dealer data should be fair and accessible. The council operates to influence and maintain a universal groundwork of standards and best practices as Google Analytics 4 is implemented across the industry.
As a founding member of the ASC, FlexDealer has an opportunity to represent the needs of our past, current, and future dealer partners as we navigate a rapidly evolving industry together.
Responsibilities, Actions, And Benefits Of The Council
Members of the Council send events into GA4 to create greater data integrity and stability.
ll participating major automotive website platforms and digital retailing software providers are supporting the ASC Specifications.
The above two points allow for uniform GA4 reporting.
Dealers have an opportunity to improve the performance of Google Ads campaigns by sending enhanced conversion signals to Google Ads.
Dealership groups that support multiple website platforms due to OEM mandates can more easily create roll-up reporting to read and analyze important data.
Improved conversion action definitions provide dealers with tangible data they can use to make informed marketing and advertising decisions.
Vendors can add unique events into GA4 to track the performance of their specific products.
