How FlexDealer is helping a small-town Chrysler dealership triple their leads.
Their Story
The Dealership That Cares
A contributing member to a growing community, Johnny Roberts Motors is a family-owned Jeep, Dodge, RAM, Chrysler dealership servicing the Altus, Oklahoma area.
Their Goal
We Need More Leads
As a small-town dealership, Johnny Roberts Motors felt as though there was still market share to scoop up in their community. They came to us with one goal in mind: get more leads to sell more vehicles.
Our Solution
Streamline Customer Interactions
At every stage, we removed walls between the shopper and the product by reducing the amount of steps it takes to connect with someone at the dealership. Less friction means a better experience for the customer.
We set out to help Johnny Roberts Motors start building new customer relationships, which would ultimately lead to more appointments, test drives, and sales. We had to take a few steps to set these campaigns up for success:
Understand the average vehicle shopper’s goals and align the dealership’s goals with them.
Identify each of the possible places where we could best connect with shoppers in order to start conversations.
Craft messaging to address pain points in the buying process and resolve them for the customer.
Google Search Ads
Focused on driving lead form submissions and phone calls from high-quality keywords that we’ve identified for the dealership.
Facebook Lead Ads
Focused on promoting inventory with short, simple lead forms to provide a low barrier to entry for shoppers.
Facebook Messages Ads
Focused on assisting customers with their research by starting conversations on specific inventory.
We served these ads through local geo targeting and retargeting of Google and Facebook traffic. Our focus and budget was skewed heavily towards Facebook as a primary means of starting meaningful conversations with potential customers.
After we helped Johnny Roberts Motors optimize their ad budget, they experienced:
377
%
Increase in Leads
50
%
of the Cost-Per-Lead
Within 60 Days
649
%
Increase in Leads
31
%
of the Cost-Per-Lead
Within 120 Days
By the End of the Year
1550
+
Were Produced
Doubled
Click-Through Rate
11
%
of Clicks Became Leads
"What you guys are doing: it's working! Leads are going up and you're helping me sell more cars!"
Chris Roberts
- Owner, Johnny Roberts Motors
Want to see similar results for your dealership? Book a free consultation with Flex today!
